Social Media Marketing Specialist

Social Media Marketing Specialist About the Role : In this role, you will work collaboratively with our growth and creative teams to drive the social media strategy and deliver on-brand content across social channels - working in both a strategic and task-oriented capacity. This person must be passionate about social trends, love all things content creation, be extremely organized, and have the flexibility to adapt to changing priorities. What Youll Do Plan, manage and execute social media vision to drive brand discovery, customer engagement and sales Research relevant trending content on a daily basis and report back to the team Ideate and develop creative ideas for paid social ads - designed to drive growth (revenue) and customer engagement Create UGC from scratch (videos and stills) / edit videos including partner whitelisting content within Capcut, Veed, Photoshop Create content for and manage all organic social channels - including posting on IG, TikTok, LinkedIn, Threads, Twitter etc. Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities Maintain deep understanding of social media metrics and data analysis and ownership of data touch-points Work with internal creative team and oversee social campaign strategy, leading social creative ideation to deliver innovative, best-in-class campaigns and meet channel growth goals Develop and own multiple team KPIs for social media strategy to drive results toward our business goals over short and long-term that are reported to senior leadership Maintain a detailed creative calendar to manage multiple projects and deadlines effectively Who You Are 2 years of relevant experience in social media marketing, including creative development Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics Experience collaborating with internal stakeholders and external agencies/partners/talent Analytic and quantitative skills - ability to use data to develop and measure marketing programs Proven ability to influence and communicate effectively with senior executives and external agencies Experience launching and/or directly managing social accounts Excels in self-direction, self-pacing, and working independently Keep a cool head, a nothing is beneath me attitude and be able to reprioritize on the fly Strong attention to detail with exceptional organizational and follow-up skills Excellent written and oral communication skills High energy, ability to consistently take initiative, and a healthy dose of hustle Location: [Boston, MA or NYC/ Brooklyn, New York] Hybrid work schedule of 2-3 days/week in-office at either of our Boston or Brooklyn headquarters. As a company that values diversity, equity, and inclusion, Beam encourages individuals of all backgrounds and experiences to apply for this opportunity. Were a small, collaborative, hardworking team creating an environment where everyone can flourish. Beam provides autonomy, ownership, flexibility, constructive feedback, a safe space to thrive, and unbridled opportunity for growth outside of silos. Our people are empowered to make decisions for the company- both big and small. Beam provides fully covered medical benefits, unlimited time off, 401k with up to 4% match, charity matching, a wellness stipend toward health or fitness, hsa/fsa/childcare fsa enrollment, and an investment into professional and personal development. These are the Values that Guide our Decisions in the Business: People First We take care of ourselves, our teammates and our customers equally Constant Improvement Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business Transparent and Open Communication Say it straight or it comes out crooked- respectful and direct communication always Ego is the Enemy Always stay humble, hungry, and curious Think Like an Owner How are my actions or this moment going to affect the big picture? Risk Taking Make informed bets and emotionally move on from the ones that dont work Creativity and Rapid Iteration Think big, fail fast and inexpensively