Tbwa Chiat/Day Inc
Marketing Analytics Lead New York, NY or Remote
Tbwa Chiat/Day Inc, New York, New York, us, 10261
Nourish is on a mission to improve people’s health by making it easy to eat well. More than half of Americans have a chronic condition related to what they eat, and poor nutrition is the number one driver of preventable death.Nourish is addressing this healthcare crisis by helping people eat better, more easily, with our food as medicine platform. We connect people with a telehealth Registered Dietitian, food, and mobile app to improve their nutrition, all covered by health insurance. The Nourish mobile app provides a comprehensive approach to wellness through personalized visits with Registered Dietitians, medically-tailored meal delivery, health progress tracking, personalized content, meal logging, recipes / meal planning, AI chat, and more.We launched two years ago and already have thousands of dietitians and hundreds of thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more. We are live in all 50 states.We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group, amongst others. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.About the Role
As a Marketing Analytics Lead on our rapidly scaling team, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap, ultimately driving more users to Nourish more efficiently. You’ll also be the first data hire at Nourish and will help establish Nourish’s data function as we continue to scale and grow. This is a great opportunity to fully own analytics strategy and execution and drive the growth of the business. This person will report into our Chief Technology Officer and collaborate very closely with the Growth Marketing team.This role is full-time and open to NYC or remote candidates.Key Responsibilities:
Lead marketing analytics strategy : Build out and execute upon a marketing analytics roadmap that drives key initiatives across our overarching growth roadmap.Own and evolve measurement + attribution : Develop, maintain, and constantly improve our marketing measurement and attribution through data engineering, analysis, and experimentation.Supercharge growth marketing through analytics : Identify optimization opportunities within and across paid channels, build our foundational dashboards and reports, and collaborate with marketing team members on goal setting and forecasting.Own marketing data engineering : Create our core marketing data tables that reporting, dashboards, and ad hoc analyses will pull from. Continue to maintain and evolve these tables as we expand our marketing mix.You’ll love this role if:
You love building from scratch:
You’ll build out Nourish’s marketing analytics function from 0 to 1 to 100.You’re energized by driving business outcomes : You love driving towards improving performance metrics like volume, CPA, and ROAS.You’re curious : You’re constantly thinking of new ways to slice data, new questions you want answered through data, and new experiments to run. You always seek to understand the “why” behind data-driven insights.You value autonomy and ownership : You get excited, not scared, by the opportunity to fully own marketing measurement, attribution, and analytics strategy at Nourish.You’re passionate about Nourish’s mission:
You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.We’d love to hear from you if:
You have 5-7 years of experience
in a marketing analytics role at high growth startups.You have extremely strong technical skills
across SQL, data visualization tools, and analytics platforms.You’re passionate about growth marketing : You’ve worked hand-in-hand with performance marketing teams before and have a deep understanding of growth marketing priorities, projects, and challenges. You have a good understanding of channel-specific nuances.You’ve seen it all when it comes to attribution , from relying on in-platform numbers to MMM, and you have strong perspectives about what solutions should be used when.You have data engineering experience
and are happy to be in the weeds with the foundational work required for marketing analytics.You’re passionate about food as medicine and nutrition therapy
and are excited by Nourish’s mission to improve the lives of millions through food.Please note that you must be legally authorized to work in the U.S. for this position.Apply for this job
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.#J-18808-LjbffrRemote working/work at home options are available for this role.
As a Marketing Analytics Lead on our rapidly scaling team, you'll be responsible for measurement, attribution, and improving marketing performance. You'll be instrumental in the execution of Nourish's growth roadmap, ultimately driving more users to Nourish more efficiently. You’ll also be the first data hire at Nourish and will help establish Nourish’s data function as we continue to scale and grow. This is a great opportunity to fully own analytics strategy and execution and drive the growth of the business. This person will report into our Chief Technology Officer and collaborate very closely with the Growth Marketing team.This role is full-time and open to NYC or remote candidates.Key Responsibilities:
Lead marketing analytics strategy : Build out and execute upon a marketing analytics roadmap that drives key initiatives across our overarching growth roadmap.Own and evolve measurement + attribution : Develop, maintain, and constantly improve our marketing measurement and attribution through data engineering, analysis, and experimentation.Supercharge growth marketing through analytics : Identify optimization opportunities within and across paid channels, build our foundational dashboards and reports, and collaborate with marketing team members on goal setting and forecasting.Own marketing data engineering : Create our core marketing data tables that reporting, dashboards, and ad hoc analyses will pull from. Continue to maintain and evolve these tables as we expand our marketing mix.You’ll love this role if:
You love building from scratch:
You’ll build out Nourish’s marketing analytics function from 0 to 1 to 100.You’re energized by driving business outcomes : You love driving towards improving performance metrics like volume, CPA, and ROAS.You’re curious : You’re constantly thinking of new ways to slice data, new questions you want answered through data, and new experiments to run. You always seek to understand the “why” behind data-driven insights.You value autonomy and ownership : You get excited, not scared, by the opportunity to fully own marketing measurement, attribution, and analytics strategy at Nourish.You’re passionate about Nourish’s mission:
You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.We’d love to hear from you if:
You have 5-7 years of experience
in a marketing analytics role at high growth startups.You have extremely strong technical skills
across SQL, data visualization tools, and analytics platforms.You’re passionate about growth marketing : You’ve worked hand-in-hand with performance marketing teams before and have a deep understanding of growth marketing priorities, projects, and challenges. You have a good understanding of channel-specific nuances.You’ve seen it all when it comes to attribution , from relying on in-platform numbers to MMM, and you have strong perspectives about what solutions should be used when.You have data engineering experience
and are happy to be in the weeds with the foundational work required for marketing analytics.You’re passionate about food as medicine and nutrition therapy
and are excited by Nourish’s mission to improve the lives of millions through food.Please note that you must be legally authorized to work in the U.S. for this position.Apply for this job
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.#J-18808-LjbffrRemote working/work at home options are available for this role.