Social Media and Content Manager Job at RxBenefits, Inc. in Birmingham

Introduction

The Social Media and Content Manager is a key member of the corporate and marketing communications team. As a team, we are the brand ambassadors for RxBenefits, maintaining and enhancing the company’s brand as a disruptive force for good in the pharmacy benefits industry. We support and enhance the company brand and growth in both audience-agnostic and -centric channels, and help foster employee engagement with powerful, consistent messaging. Reporting to the Senior Director of Corporate Communications, the Social Media Manager develops and executes a robust social media calendar that supports the company’s corporate and marketing communications goals, helping to increase brand awareness, engagement, and affinity amongst internal and external audiences.

Position Overview

RxBenefits seeks a dynamic Social Media and Content Manager to lead our digital storytelling, brand communications, and marketing campaigns across various platforms with a primary focus on corporate social channels. With a thorough understanding of the pharmacy benefit industry and RxBenefits' value proposition, the Social Media and Content Manager will develop engaging content—ads, short-form posts, videos, and long-form articles.

This role demands initiative, urgency, and accountability, with the ability to pivot seamlessly between projects while meeting deadlines. The Social Media and Content Manager will identify and execute content needs, supporting overall company goals through strong collaboration and relationship-building. Excellent project management skills are essential.

Responsibilities:

• Maintain an intimate understanding of RxBenefits products, services, and industry positions to quickly identify opportunities to position the company as a market leader
• Establish and maintain a brand and corporate social media program that supports and enhances RxBenefits brand identity
• Use creative storytelling to help craft engaging content with a primary focus on social media
• Build, own, and maintain RxBenefits’ social media brand through a comprehensive plan to help grow our online presence and consistently outpace competitors.
• Collaborate with marketing colleagues and internal SMEs to build and execute a balanced social calendar for both promotional and consultative content
• Work closely with the rest of the corporate communications and content to support the broader editorial calendar
• Curate and refresh existing content for social media
• Increase employee/HR/DEI content
• Support executive social media content and calendar, ensuring cross-posting and engagement between executives and brand channels
• Engage with key organizations and publications' social handles, focusing on LinkedIn
• Monitor company social media platforms and Google for comments and respond/escalate for resolution as appropriate
• Manage multiple projects concurrently, ensuring campaign momentum while tackling larger initiatives
• Use Asana to create, assign, and manage projects from ideation through production

Qualifications

• BA/BS in journalism, communications, or related field
• Pharmacy/PBM experience preferred
• 5-7 years of experience develop content across platforms with a focus on social media
• Deep understanding of major social media platforms, with the ability to tailor approaches for platform-specific results
• Strong project management, collaboration, and communication skills
• Ability to write high-performing content across social media channels, formats, and audiences
• Ability to transition between marketing and corporate communications focused content needs
• Strong knowledge of AP style and ability to quickly get up-to-speed with brand style
• Comfortable using multimedia

Software Proficiency

• Direct experience using social media management tools (such as Hootsuite, Sprout Social)
• Basic knowledge of CMS platforms, such as WordPress
• Basic knowledge of Google Analytics, digital advertising channels, and SEO
• Understanding of how to use SEO research tools
• Familiarity with virtual meeting and webinar hosting platforms such as Teams, GoToMeeting, Zoom, GoToWebinar, and ON24
• Ability to post content to SlideShare, YouTube, and other social channels
• Understanding of how to use AI tools to help content development

Based on relevant market data and other factors, the anticipated hiring range for this role is $73,600 - $82,800 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals.

We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization.

RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:

• Remote first work environment
• Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
• Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
• Additional buy-up options for Short- and Long-Term Disability and Life Insurance
• 401(k) with an employer match up to 3.5% available after 60 days
• Community Service Day to give back and support what you love in your community
• 10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
• Reimbursements for high-speed internet, we’ll send you a computer and monitors to help you do your best work
• Tuition Reimbursement for accredited degree programs
• Paid New Parent Leave that can be used for adoption or birth
• Pet insurance to protect your furbabies
• A robust mental health benefit and EAP service through Spring Health to support you when you need it most