Aquent
Marketing Automation Specialist
Aquent, New York, New York, United States,
Marketing Automation / Acquisition SpecialistPay: $50-52 / hourly as W2, full benefits offeredHybrid: Denver is ideal. Austin or Dallas will be consideredLength of assignment: Initially 12 months, likely extension
The target hiring compensation range for this role is $50-52 / hourly as a W2 employee.
Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.
Ideally this candidate would sit in Denver, CO, and work 2-3 days on site.Candidates who can commute to an office in Austin, or Westlake, TX will also be considered.
This role supports the Marketing and Communications department within a large financial organization's national donor-advised fund. The focus is on marketing automation and acquisition marketing to generate and manage leads effectively, drive growth, and provide essential support to the Business Development team.
Acquisition marketing is responsible for delivering solutions, experiences, and communications to ensure the best outcomes for prospective clients while driving growth, supporting the Business Development, Charitable Consulting, and Complex Strategies teams
The marketing acquisition function focuses on creating a positive prospect experience no matter where leads are in their journey for both the prospective donor and prospect advisor audiences.
Supporting the Sr. Manager, Acquisition Marketing, this individual is a key member of the team. Candidates for this role will possess strong project and stakeholder management capabilities, exceptional attention to detail, ability to collaborate, take direction, and pivot when necessary, depending on the team’s deliverables and deadlines.
This candidate will work closely with Data and MarComm teams, helping to manage leadsThey will work to keep the sales pipeline full of qualified leads
Role Function:Develop email assets and landing pages to enhance our lead generation and nurture efforts.Help update all acquisition materials (emails, prospect kits, etc.) to reflect the rebrand.Monitor our lead management process and ensure it aligns with best practices including the FSC and Marketo interaction.Collaborate with internal and external vendors to capture and present data that helps our team make data-driven decisions.Act as backup liaison for acquisition marketing.Help monitor digital tagging requirements and opportunities on any prospect communication throughout the org's Charitable digital landscape.Create and update lead management training and other presentations.Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads.Provide acquisition marketing support to our Business Development and Charitable Consulting teams and coaching as needed on the lead management process.Manage project flow from conception to launch including scheduling, agenda, follow up communications, and reporting.Complete and monitor requests, job tickets, compliance reviews, and the QA process.Provide a proof-reading, quality control, and accessibility view to all content shared with the public.Research new lead generation strategies based on changing market conditions, customer needs, C Space research and A/B testing.Continuously improve our lead scoring system which helps determine which leads are ready to be passed on to sales representatives for follow up.Supply additional messaging support to event communications.
Qualifications:Education: bachelor’s degree in marketing, communication, or other related field.Minimum 3 years’ experience within a marketing team, preferably in the philanthropic and/or financial sector.Outstanding written and verbal communication skills with the ability to connect the dots between channels and client-facing teams.Confident presenting to large audiences and facilitating learning opportunities.A highly collaborative working style effectively establishing trust and respect.Detail-oriented with great proofreading skills.Analytical mindset ready to leverage data for valuable insights.Demonstrated ability to cultivate strong relationships inside and outside the organization.Ideal candidate would have experience working in marketing automation platforms such as Marketo or Hubspot, as well as CRM platforms like Salesforce or Financial Services Cloud.Experience creating content for emails, websites, fact sheets, and job aides.Passion for digital marketing, user experience, and exceptional focus on data and KPIs.
Impact to Organization:Ensures compliance and quality control levels are met on all acquisition materials.Increases marketing efficiency as this resource would be dedicated to acquisition efforts and will reduce dependency on other members of the existing marketing team for QA.Ensures all acquisition materials support the rebrand at the appropriate time intervals.Increases acquisition bandwidth and allows for additional support to the BD & CC teams in a more holistic way while embracing the company and team OKRs.Increases efficiency to create new nurture campaigns, MSI emails, prospect kits, intake forms, and collaboration with other teams in a timely fashion.This additional conduit will help to socialize and increase adoption for our lead management process throughout the organization.Faster reporting and dashboard support for all marketing efforts.Ensures ongoing acquisition marketing support of BD, CC, and CSG teams and increases production and availability of essential email templates in our MSI library.Improves communication between acquisition marketing and other teams within the organization.Will allow acquisition marketing to create more complex and effective “trigger” campaigns.Increases the time that acquisition marketing can devote to work more closely with external partners such as AS and IS.Provides valuable support for the requested Prospect Advisor Lead Management Workshop and subsequent prospect advisor nurture campaigns.Ensures updates and monitoring of intake forms occurs on a regular basis.Helps identify opportunities for improvement in the prospect journey.
This Acquisition Marketing contractor will have access to:OutlookWorkfront - submitterMarketo – creatorSalesforce – read onlyAdobe AcrobatAdobe InDesignMS OfficeSharepoint
Acquisition Marketing:• Manage and optimize acquisition marketing strategies, focusing on scalable lead generation and nurturing processes.• Leverage automated marketing tools (e.g., Marketo, HubSpot, Pardot) to develop campaigns aimed at filling the sales pipeline with qualified leads.• Create campaigns to attract interest, collect contact information, and convert prospects into clients.
Campaign Development and Execution:• Build and manage multiple marketing automation campaigns with unique strategies.• Ensure campaigns align with specific timelines and organizational goals.• Collaborate with internal teams to deliver tailored content and outreach.
Collaboration and Stakeholder Engagement:Work closely with:• Digital marketing, web, and social media teams.• Data-driven communications teams• Business Development and Sales teams.• Ensure seamless integration of campaigns with Salesforce CRM for lead management and reporting.• Support the Business Development team by providing valuable leads and managing lead communication.
Data Reporting and Analysis:• Use data tools (e.g., Salesforce, Marketo) to track campaign performance.• Analyze KPIs (Key Performance Indicators) to determine channel and message effectiveness.• Identify high-value leads based on behavior data (e.g., website visits, email engagement).
Process Improvement and Scalability:• Tailor and refine lead management processes to meet organizational needs.• Manage growing demand for marketing automation campaigns from various audiences.• Ensure scalability to handle increased growth and interest in DAF Giving 360 services.
Marketing Automation Expertise:• Familiarity with platforms like Marketo, HubSpot, Eloqua, or Pardot. Experience with Marketo is a plus but not mandatory.• Understanding of marketing automation principles and their role in lead generation and nurturing.• Experience with CRM systems like Salesforce and lead management processes.
Campaign and Project Management:• Strong project management skills, including working backward from deadlines to plan campaign execution.• Ability to handle high volumes of requests and prioritize effectively.• Experience in managing campaigns across multiple audiences (e.g., retail, advisors, charities).
Data and Analytics Skills:• Understanding of data-driven decision-making and performance measurement.• Familiarity with campaign KPIs and the ability to interpret marketing performance metrics.
Preferred Candidate Profile:• At least 5+ years of experience in marketing automation and/or acquisition marketing.• Familiarity with donor-advised funds or financial services marketing is a plus.• Proven ability to scale processes to support organizational growth.• Strong understanding of lead generation and nurturing strategies.
Additional Notes:• DAF Giving 360 has experienced exponential growth, with donor-advised funds now representing 25% of all giving in the U.S. (up from 3% six years ago).• The organization serves multiple audiences, including retail (B2C), advisors (B2B), and, occasionally, charities.• The demand for marketing automation has surged, with over 20 campaign requests currently in the backlog.
Key Tools:• Salesforce for lead and data management.• Marketing automation platforms like Marketo for campaign execution.• Data reporting tools for analyzing performance metrics and optimizing campaigns.
The target hiring compensation range for this role is $50-52 / hourly as a W2 employee.
Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.
Ideally this candidate would sit in Denver, CO, and work 2-3 days on site.Candidates who can commute to an office in Austin, or Westlake, TX will also be considered.
This role supports the Marketing and Communications department within a large financial organization's national donor-advised fund. The focus is on marketing automation and acquisition marketing to generate and manage leads effectively, drive growth, and provide essential support to the Business Development team.
Acquisition marketing is responsible for delivering solutions, experiences, and communications to ensure the best outcomes for prospective clients while driving growth, supporting the Business Development, Charitable Consulting, and Complex Strategies teams
The marketing acquisition function focuses on creating a positive prospect experience no matter where leads are in their journey for both the prospective donor and prospect advisor audiences.
Supporting the Sr. Manager, Acquisition Marketing, this individual is a key member of the team. Candidates for this role will possess strong project and stakeholder management capabilities, exceptional attention to detail, ability to collaborate, take direction, and pivot when necessary, depending on the team’s deliverables and deadlines.
This candidate will work closely with Data and MarComm teams, helping to manage leadsThey will work to keep the sales pipeline full of qualified leads
Role Function:Develop email assets and landing pages to enhance our lead generation and nurture efforts.Help update all acquisition materials (emails, prospect kits, etc.) to reflect the rebrand.Monitor our lead management process and ensure it aligns with best practices including the FSC and Marketo interaction.Collaborate with internal and external vendors to capture and present data that helps our team make data-driven decisions.Act as backup liaison for acquisition marketing.Help monitor digital tagging requirements and opportunities on any prospect communication throughout the org's Charitable digital landscape.Create and update lead management training and other presentations.Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads.Provide acquisition marketing support to our Business Development and Charitable Consulting teams and coaching as needed on the lead management process.Manage project flow from conception to launch including scheduling, agenda, follow up communications, and reporting.Complete and monitor requests, job tickets, compliance reviews, and the QA process.Provide a proof-reading, quality control, and accessibility view to all content shared with the public.Research new lead generation strategies based on changing market conditions, customer needs, C Space research and A/B testing.Continuously improve our lead scoring system which helps determine which leads are ready to be passed on to sales representatives for follow up.Supply additional messaging support to event communications.
Qualifications:Education: bachelor’s degree in marketing, communication, or other related field.Minimum 3 years’ experience within a marketing team, preferably in the philanthropic and/or financial sector.Outstanding written and verbal communication skills with the ability to connect the dots between channels and client-facing teams.Confident presenting to large audiences and facilitating learning opportunities.A highly collaborative working style effectively establishing trust and respect.Detail-oriented with great proofreading skills.Analytical mindset ready to leverage data for valuable insights.Demonstrated ability to cultivate strong relationships inside and outside the organization.Ideal candidate would have experience working in marketing automation platforms such as Marketo or Hubspot, as well as CRM platforms like Salesforce or Financial Services Cloud.Experience creating content for emails, websites, fact sheets, and job aides.Passion for digital marketing, user experience, and exceptional focus on data and KPIs.
Impact to Organization:Ensures compliance and quality control levels are met on all acquisition materials.Increases marketing efficiency as this resource would be dedicated to acquisition efforts and will reduce dependency on other members of the existing marketing team for QA.Ensures all acquisition materials support the rebrand at the appropriate time intervals.Increases acquisition bandwidth and allows for additional support to the BD & CC teams in a more holistic way while embracing the company and team OKRs.Increases efficiency to create new nurture campaigns, MSI emails, prospect kits, intake forms, and collaboration with other teams in a timely fashion.This additional conduit will help to socialize and increase adoption for our lead management process throughout the organization.Faster reporting and dashboard support for all marketing efforts.Ensures ongoing acquisition marketing support of BD, CC, and CSG teams and increases production and availability of essential email templates in our MSI library.Improves communication between acquisition marketing and other teams within the organization.Will allow acquisition marketing to create more complex and effective “trigger” campaigns.Increases the time that acquisition marketing can devote to work more closely with external partners such as AS and IS.Provides valuable support for the requested Prospect Advisor Lead Management Workshop and subsequent prospect advisor nurture campaigns.Ensures updates and monitoring of intake forms occurs on a regular basis.Helps identify opportunities for improvement in the prospect journey.
This Acquisition Marketing contractor will have access to:OutlookWorkfront - submitterMarketo – creatorSalesforce – read onlyAdobe AcrobatAdobe InDesignMS OfficeSharepoint
Acquisition Marketing:• Manage and optimize acquisition marketing strategies, focusing on scalable lead generation and nurturing processes.• Leverage automated marketing tools (e.g., Marketo, HubSpot, Pardot) to develop campaigns aimed at filling the sales pipeline with qualified leads.• Create campaigns to attract interest, collect contact information, and convert prospects into clients.
Campaign Development and Execution:• Build and manage multiple marketing automation campaigns with unique strategies.• Ensure campaigns align with specific timelines and organizational goals.• Collaborate with internal teams to deliver tailored content and outreach.
Collaboration and Stakeholder Engagement:Work closely with:• Digital marketing, web, and social media teams.• Data-driven communications teams• Business Development and Sales teams.• Ensure seamless integration of campaigns with Salesforce CRM for lead management and reporting.• Support the Business Development team by providing valuable leads and managing lead communication.
Data Reporting and Analysis:• Use data tools (e.g., Salesforce, Marketo) to track campaign performance.• Analyze KPIs (Key Performance Indicators) to determine channel and message effectiveness.• Identify high-value leads based on behavior data (e.g., website visits, email engagement).
Process Improvement and Scalability:• Tailor and refine lead management processes to meet organizational needs.• Manage growing demand for marketing automation campaigns from various audiences.• Ensure scalability to handle increased growth and interest in DAF Giving 360 services.
Marketing Automation Expertise:• Familiarity with platforms like Marketo, HubSpot, Eloqua, or Pardot. Experience with Marketo is a plus but not mandatory.• Understanding of marketing automation principles and their role in lead generation and nurturing.• Experience with CRM systems like Salesforce and lead management processes.
Campaign and Project Management:• Strong project management skills, including working backward from deadlines to plan campaign execution.• Ability to handle high volumes of requests and prioritize effectively.• Experience in managing campaigns across multiple audiences (e.g., retail, advisors, charities).
Data and Analytics Skills:• Understanding of data-driven decision-making and performance measurement.• Familiarity with campaign KPIs and the ability to interpret marketing performance metrics.
Preferred Candidate Profile:• At least 5+ years of experience in marketing automation and/or acquisition marketing.• Familiarity with donor-advised funds or financial services marketing is a plus.• Proven ability to scale processes to support organizational growth.• Strong understanding of lead generation and nurturing strategies.
Additional Notes:• DAF Giving 360 has experienced exponential growth, with donor-advised funds now representing 25% of all giving in the U.S. (up from 3% six years ago).• The organization serves multiple audiences, including retail (B2C), advisors (B2B), and, occasionally, charities.• The demand for marketing automation has surged, with over 20 campaign requests currently in the backlog.
Key Tools:• Salesforce for lead and data management.• Marketing automation platforms like Marketo for campaign execution.• Data reporting tools for analyzing performance metrics and optimizing campaigns.