The Naughty Pig
Content Strategist
The Naughty Pig, Los Angeles, California, United States, 90079
About Us:The Naughty Pig is a dynamic event hosting and restaurant company that specializes in creating unforgettable experiences for our guests. Whether it's a corporate gathering, a dream wedding, or a casual dining experience, we pride ourselves on delivering exceptional service and culinary delights. We are now looking to expand our digital footprint and engage with our audience through a robust content strategy that reflects our unique brand and services.
About The Job:We are seeking an innovative and experienced Remote Content Strategist to join our team and help shape our content initiatives, enhance customer engagement, and strengthen our brand presence online. The ideal candidate will be a creative thinker with a passion for storytelling, a deep understanding of digital marketing, and a flair for content creation tailored to the events and restaurant industry.
Job Responsibilities:
Content Strategy Development
Create and execute a comprehensive content strategy that aligns with our brand identity, goals, and target audience. Develop short- and long-term content plans for various platforms, including website, social media, email campaigns, blogs, and more.Conduct audience research to understand the needs, preferences, and behaviors of potential clients (event hosts, wedding planners, corporate clients, diners) and create content that resonates with them.Develop a content calendar that includes regular updates, promotions, special event announcements, blog posts, social media campaigns, and email newsletters.Content Creation & Oversight
Write and edit high-quality content for blogs, web pages, social media posts, email marketing campaigns, and event-related materials (e.g., invitations, menus, promotional flyers).Collaborate with the design team to ensure all content is visually appealing and consistent with brand guidelines.Create SEO-optimized content to improve organic search rankings and drive traffic to the website. Research and implement best practices in SEO to increase visibility.Ensure the tone, voice, and style of all content remains consistent across channels and aligns with our brand messaging.Cross-Department Collaboration
Work closely with event planners, chefs, and the marketing team to gather content ideas and incorporate key information about upcoming events, new restaurant offerings, and customer testimonials.Collaborate with the social media manager to align content efforts with online campaigns, influencer partnerships, and community engagement.Analytics & Performance Tracking
Monitor and analyze content performance using tools like Google Analytics, social media insights, and email open rates. Use data to refine content strategy and improve engagement.Provide regular reports to leadership on content performance, highlighting areas of success and opportunities for improvement.Brand Voice & Positioning
Maintain and enhance brand positioning across all content by ensuring that each piece of content speaks to our company’s values, mission, and target audience.Create and optimize content around key events (e.g., seasonal promotions, new menu launches, special events) to maximize engagement and conversions
Required Skills & Qualifications:Proven experience as a Content Strategist, Copywriter, or similar role in the restaurant, hospitality, or events industry.Strong understanding of SEO best practices, content management systems (e.g., WordPress), and digital marketing strategies.Excellent writing, editing, and proofreading skills with a keen eye for detail. Experience writing for both B2B and B2C audiences is a plus.Creative thinker with the ability to adapt content for different formats, from blog articles to social media posts, event descriptions, and email campaigns.Strong understanding of social media platforms (Instagram, Facebook, Pinterest, LinkedIn, Twitter) and the ability to create content that drives engagement.Experience with content management tools such as WordPress, HubSpot, or similar.Basic graphic design skills and familiarity with design tools like Canva or Adobe Creative Suite is a plus but not required.Strong analytical skills with experience using tools like Google Analytics to track content performance and optimize for better results.Excellent time management skills with the ability to work independently, manage multiple projects, and meet deadlines in a remote environment.Preferred Qualifications:
Experience in the events or hospitality industry, particularly in event hosting, restaurant marketing, or food and beverage promotion.Familiarity with email marketing platforms such as Mailchimp or Constant Contact.Experience working with remote teams and an ability to collaborate across time zones.What We Offer
A flexible remote work environment with the ability to manage your own schedule.Collaborative and creative team atmosphere with opportunities to share new ideas and drive innovation.Competitive salary and benefits package.Opportunities for professional development and growth within a dynamic and expanding companyWe are passionate about creating memorable experiences for our customers, whether they're dining with us, celebrating a special occasion, or hosting an event. At The Naughty Pig, we believe in the power of great food, exceptional service, and the ability to bring people together. Join us and be part of a growing team that is reshaping the way people experience events and dining.
About The Job:We are seeking an innovative and experienced Remote Content Strategist to join our team and help shape our content initiatives, enhance customer engagement, and strengthen our brand presence online. The ideal candidate will be a creative thinker with a passion for storytelling, a deep understanding of digital marketing, and a flair for content creation tailored to the events and restaurant industry.
Job Responsibilities:
Content Strategy Development
Create and execute a comprehensive content strategy that aligns with our brand identity, goals, and target audience. Develop short- and long-term content plans for various platforms, including website, social media, email campaigns, blogs, and more.Conduct audience research to understand the needs, preferences, and behaviors of potential clients (event hosts, wedding planners, corporate clients, diners) and create content that resonates with them.Develop a content calendar that includes regular updates, promotions, special event announcements, blog posts, social media campaigns, and email newsletters.Content Creation & Oversight
Write and edit high-quality content for blogs, web pages, social media posts, email marketing campaigns, and event-related materials (e.g., invitations, menus, promotional flyers).Collaborate with the design team to ensure all content is visually appealing and consistent with brand guidelines.Create SEO-optimized content to improve organic search rankings and drive traffic to the website. Research and implement best practices in SEO to increase visibility.Ensure the tone, voice, and style of all content remains consistent across channels and aligns with our brand messaging.Cross-Department Collaboration
Work closely with event planners, chefs, and the marketing team to gather content ideas and incorporate key information about upcoming events, new restaurant offerings, and customer testimonials.Collaborate with the social media manager to align content efforts with online campaigns, influencer partnerships, and community engagement.Analytics & Performance Tracking
Monitor and analyze content performance using tools like Google Analytics, social media insights, and email open rates. Use data to refine content strategy and improve engagement.Provide regular reports to leadership on content performance, highlighting areas of success and opportunities for improvement.Brand Voice & Positioning
Maintain and enhance brand positioning across all content by ensuring that each piece of content speaks to our company’s values, mission, and target audience.Create and optimize content around key events (e.g., seasonal promotions, new menu launches, special events) to maximize engagement and conversions
Required Skills & Qualifications:Proven experience as a Content Strategist, Copywriter, or similar role in the restaurant, hospitality, or events industry.Strong understanding of SEO best practices, content management systems (e.g., WordPress), and digital marketing strategies.Excellent writing, editing, and proofreading skills with a keen eye for detail. Experience writing for both B2B and B2C audiences is a plus.Creative thinker with the ability to adapt content for different formats, from blog articles to social media posts, event descriptions, and email campaigns.Strong understanding of social media platforms (Instagram, Facebook, Pinterest, LinkedIn, Twitter) and the ability to create content that drives engagement.Experience with content management tools such as WordPress, HubSpot, or similar.Basic graphic design skills and familiarity with design tools like Canva or Adobe Creative Suite is a plus but not required.Strong analytical skills with experience using tools like Google Analytics to track content performance and optimize for better results.Excellent time management skills with the ability to work independently, manage multiple projects, and meet deadlines in a remote environment.Preferred Qualifications:
Experience in the events or hospitality industry, particularly in event hosting, restaurant marketing, or food and beverage promotion.Familiarity with email marketing platforms such as Mailchimp or Constant Contact.Experience working with remote teams and an ability to collaborate across time zones.What We Offer
A flexible remote work environment with the ability to manage your own schedule.Collaborative and creative team atmosphere with opportunities to share new ideas and drive innovation.Competitive salary and benefits package.Opportunities for professional development and growth within a dynamic and expanding companyWe are passionate about creating memorable experiences for our customers, whether they're dining with us, celebrating a special occasion, or hosting an event. At The Naughty Pig, we believe in the power of great food, exceptional service, and the ability to bring people together. Join us and be part of a growing team that is reshaping the way people experience events and dining.