Content Specialist Job at Hook Agency in Minneapolis

“We’re a get-sh*t-done work horse agency. We’re not sitting around wasting a bunch of their (client) money and time on fluff.” - Tim Brown, CEO

Does that resonate with you? This may be the place for you.

What we’re looking for:

• First and foremost: Writing and/or Editing experience
• Work experience in or knowledge of SEO is helpful
• Prompt engineering fluency (ChatGPT is used to assist in the writing process, but the final product is heavily human-edited)
• Experience in an agency environment, driving traffic and leads for clients
• Experience in or knowledge of the trades (in addition to the required writing skills) is a huge bonus!
• Winning energy + can have fun under pressure
• Passionate about our Core Values:
• SCRAPPY: We’re always looking for more efficient ways to do things. We do more with less, and we turn constraints into inspiration. We love to say “Just f-ing Google it”!
• EXTREME OWNERSHIP: We take more accountability + responsibility than is necessary or comfortable. We make decisions with an owner’s mindset.
• GET SH*T DONE: We act with urgency in our work + gamify it to get as much done as possible.

What you’ll be doing:

• Wield your AI and prompt engineering skills to create unique content, primarily for Roofing and HVAC clients (10 - 20 blog posts per day, written and entered into the backend of the client’s site)
• Work with the Content team to maintain content quality standards
• Perform blog editing and content entry onto client sites
• After 1 year: Assist with creating website and PPC landing page copy, as needed and as capacity allows
• Stay on the forefront of AI and continually level up your AI knowledge

The start date for this position is after Jan 1, 2025. The salary range is $50,000 - $55,000 annually and will depend on experience. This role will be eligible for up to $15,000 annually in performance-based pay after the initial 6-month onboarding period.

We are in the office 3 days a week and work from home, which is optional, on Wednesdays + Fridays.

New hires are required to work in-office 5 days a week for their first month while they integrate into the team. We have a 30-day probationary period in place for all roles.

*This is a hybrid role, requiring at least 3 days in the office after the initial probationary period. If you are not able to work in our North Loop Minneapolis office, please do not apply. *

Ready to do this? Here’s our hiring process:

1. Click the link below + send in your resume

2. Phone screen

3. Two in-person interviews

4. If it’s a good fit on both ends, we’ll send you an offer

5. Come work with the coolest 30-person team in the Twin Cities⚡️

Core Values

👑 Extreme Ownership: Take more responsibility & accountability than is necessary

💪🏿 Get Shit Done: Prioritize what's important & execute with urgency

💥 Scrappy: Grit. Just f’ing Google it! Ask for forgiveness, not permission.

Benefits & Perks

😍 A culture of encouraging each other

👩🏽‍⚕️ Health, Dental + Vision insurance and FSA

💰 401k Company Matching

🏥 We cover a portion of health insurance premiums

🧠 We contribute $ towards mental health counseling

🏠 Hybrid work model with 2 days a week remote

📚 We pay for at least one course per quarter

💎 Clear goals + supportive accountability to meet them

🧀 Culture things like Cheese Club, DEI Committee + social events

🏋🏻‍♂️ Professional Development Opportunities

🏝 Unlimited Paid Time Off

💪🏽 Lifetime Fitness Discount

🗣 Keynote speakers on personal + professional development topics

♻️ Bi-Weekly 1on1’s with leader

⚡️ 90-Day check-ins with leadership

☕️ Coffee, snacks, beer, wine, etc. kept in stock

🍾 Champagne pops for website launches + celebrations

Hook Agency is anti-racism & anti-prejudice against sexual orientation and gender identities. We are committed to being more inclusive of less represented groups in the marketing industry, as well as of different mindsets & opinions on the world than the majority. We are actively striving towards hiring individuals from diverse backgrounds & including those voices in planning and employee development.

💜 🤎 🧡 💛

Lastly, we are a small company and will take the time to find the right fit. Just know that all of us at Hook Agency come from different backgrounds. Many of us were told we didn’t have the resume skills, experience, or accolades to even be considered for marketing jobs. We use that as a (positive) chip on our shoulders and have made it our commitment to look at every candidate’s ability, character, and spirit & not judge them based on their past, labels, or identity. Even if you don’t end up working here, we’d be honored to help you along your journey.