Peepers by PeeperSpecs is hiring: Social Media Content Creator - HYBRID in Michi

Job Title: Social Content Creator

Reports to: Director of Marketing

FLSA Status: Full-time; Salary-exempt

This position is based at our headquarters in Michigan City, IN but has the option to work remotely up to 4 days per week, dependent on business need.

Are you a dynamic digital content creator with a strong social media presence who excels at engaging with customers? We are seeking a confident individual that enjoys being in front of the camera, leading livestreams, and representing a well-known brand. Join our team to showcase your talent and passion while driving our digital content strategy!

Purpose: The Social Content Creator is responsible for brand presence through all of Peepers social media platforms. The Social Content Creator will work to grow Peepers organic social channels through creating engaging content and interacting with our digital community. They will be creating content that drives customer engagement and brand loyalty. This person must have a passion for the social space, engaging with the Peepers online community and a hunger for growing the channels.

If selected for an interview, submission of a content portfolio will be required, including social posts, video content etc

Key Competencies:

• Initiative
• Personal Leadership/Resiliency
• Company/eCommerce Process Knowledge
• Execution/Prioritization
• Systems/Technology Knowledge
• Judgement/Decision-Making

Duties & Responsibilities:

• Works with the team to strategically create content, plan out and execute the social media calendar for Peepers organic platforms that are aligned with the digital marketing calendar, applicable initiatives, and team strategy.
• Drives organic growth for Peepers organic social media accounts.
• Lead Peepers community engagement on all social channels, fostering and managing UGC content to amplify.
• Conceptualize, own, and create content for all organic and paid channels: Facebook, Instagram, TikTok, YouTube, etc. You should be comfortable in front of the camera and have a desire to be a face representing Peepers on social channels.
• Be a face/host of live stream events on social media and Peepers website selling the product.
• Continuous ideation stream of new content ideas specific to each channel with an actionable planned brief and realistic plan of execution.
• Bring Peepers to life on social, creating a unique positioning that educates, entertains, and promotes our products. Think creatively to develop valuable topics that engage the consumer and make our accounts a must-follow.
• Lead the execution of all content. The Content Creator will be responsible for creating and editing the majority of the digital content with specific focuses on both organic and paid with support from third-party creators and other Peepers team members.
• Select creators, brief, provide feedback, and execute content with third-party creators, delivering content that expands Peepers reach and expertise in key topics.
• Monitor, engage, and respond to all social media interactions including customer comments, mentions, tags, hashtags, messages, and reviews aiming to be the digital voice of our brand.
• Ongoing outreach to Peepers community of customers and brand partners across all platforms for user-generated content collaborations and usage permissions.
• Track and report on organic social media analytics with growth and engagement goals for each platform.
• Identify and act on the latest social trends early and track how they can relate to Peepers brand messaging while keeping our content fresh and relevant.