Digital Marketing Vice President

Digital Marketing Vice PresidentAbout the CompanyA reputable manufacturing-driven firm dedicated to innovation and quality.IndustryElectrical/Electronic ManufacturingTypePrivately HeldAbout the RoleWe are seeking a visionary Digital Marketing Vice President who will lead and transform our digital marketing initiatives. The ideal candidate will be a dynamic and data-driven leader with over 10 years of experience in digital marketing, preferably in fast-paced, small to mid-sized manufacturing firms.Your primary responsibilities will include:Developing and executing comprehensive digital performance campaigns.Overseeing customer service and inbound sales teams to enhance customer interaction.Establishing KPIs and ensuring alignment across marketing goals.Strategizing to build market awareness and drive demand into the sales funnel.Modernizing our CRM platforms and ensuring effective customer engagement.Creating an SEO-optimized website to enhance visibility and traffic.This role also requires you to have expertise in web strategy, content management systems, CRM platforms, ad serving tools, and web analytics. Creative content writing and visual communication skills, along with strong analytical and project management capabilities, are essential for success.While not mandatory, experience in government contract sales would be advantageous. We value a candidate who is strategic yet enjoys hands-on management in a close-knit business environment.Direct Reports4Travel PercentLess than 10%FunctionsMarketing