Vice President, Integrated Marketing & Fan Engagement

Vice President, Integrated Marketing & Fan EngagementAbout the CompanyAccomplished network of sports leagues and stadiumsIndustrySportsTypePrivately HeldFounded2014Employees1001-5000About the RoleThe Company is seeking a Vice President of Integrated Marketing and Fan Engagement to lead the development and execution of comprehensive marketing strategies that drive brand visibility, fan engagement, and revenue growth. The successful candidate will be a seasoned marketing leader with a proven track record in integrating traditional, performance, digital, content, and experiential marketing efforts. Key responsibilities include strategic leadership, brand management, digital and social media oversight, and the creation of innovative fan engagement campaigns. The role demands a data-driven approach, with a focus on analyzing performance metrics to optimize campaigns and ensure the club's brand is consistently represented across all channels. Applicants for the VP role at the company should have a Bachelor's degree and at least 10 years of marketing experience, with a minimum of 5 years in a leadership position, preferably within the sports and entertainment industry. The ideal candidate will have a deep knowledge of integrated marketing strategy, experience in managing a significant P&L, and a strong background in performance marketing, digital marketing, social media, CRM, and analytics. The role requires an excellent relationship builder, with the ability to lead a high-performing team and collaborate with internal and external partners. A creative mindset, exceptional communication skills, and the ability to work under demanding deadlines in a fast-paced environment are essential. A passion for soccer and a deep understanding of fan culture are also highly valued.Hiring Manager TitleSenior Vice President & Chief Business OfficerTeam Size12Direct Reports3Travel PercentLess than 10%FunctionsMarketing