Vice President, Product Marketing

Vice President, Product MarketingAbout the CompanyFlourishing provider of healthcare performance analytics & advisory solutionsIndustryHospital & Health CareTypeNon ProfitFounded1985Employees1001-5000CategoriesHealth & WellnessConsulting & Professional ServicesHealth CareHealth Care ConsultingHealthcarePatient ExperiencePatient SatisfactionPerformance ImprovementServicesAdministrative ConsultingConsultingProfessional ServicesAgencySpecialtieshealth carephysician engagementemployee engagementquality improvementhcahpspatient flowcgcahpsconsultinghhcahpscore measuresclinical resource managementdata analyticspatient experiencevalue-based purchasingsafetytransformationconsumerismmember experiencehealth plansand healthcare consumerismBusiness ClassificationsB2BMobileEnterpriseSAASAbout the RoleThe Company is seeking a Vice President, Product Marketing to join their dynamic team. The successful candidate will be a strategic thinker and a compelling storyteller with a proven track record in leading product marketing teams and devising go-to-market strategies that drive growth. This role requires extensive experience in enterprise B2B marketing, particularly in the software as a service (SaaS) space, and a deep understanding of market dynamics, customer needs, and the competitive landscape. The VP will be responsible for crafting a strategic narrative that aligns with the organization's mission and vision, leading product launches, and providing market insights to inform product development and pricing strategy. Additionally, the role involves building strong partnerships with sales leaders to ensure effective sales enablement and driving demand generation through integrated marketing and sales campaigns. The ideal candidate will have at least 15 years of experience in product marketing, with a focus on B2B (SaaS preferred), and a strong background in managing a portfolio of products across multiple industries. A key aspect of the role is the ability to use data to problem-solve and think strategically, as well as a collaborative approach to working with cross-functional teams. The VP should be a strong people manager, with a minimum of 3 years' experience in second-line leadership, and possess excellent presentation and interpersonal skills. A background in SaaS product marketing and an understanding of the impact of customer experience on strategic initiatives are essential. The role offers the opportunity to be part of a company with a rich history of empowering organizations to deliver the best experiences and a culture that values learning, innovation, and collective success.Hiring Manager TitleDirector of Marketing CommunicationsTravel PercentLess than 10%FunctionsProduct Marketing