Vice President, Demand Gen Marketing

Vice President, Demand Gen MarketingAbout the CompanyInnovative SaaS platform for accounting workflow managementIndustryInternetTypePrivately HeldFounded2013Employees51-200Specialtiesaccountingsaasinternetclosing softwarereconciliationsfinancial statement close processclose management softwareBusiness ClassificationsSAASB2BAbout the RoleThe Company is seeking a VP, Demand Generation Marketing to take the lead in developing and implementing a robust demand generation strategy. The successful candidate will be responsible for increasing awareness, building a prospect database, and driving new customers. This role demands an acquisition expert who can launch and scale new demand generation channels, nurture prospects, and optimize existing inbound channels. The VP will work closely with the marketing, sales, and partner teams to ensure a cohesive approach to reaching, educating, and driving action with prospects. A key focus will be on creating and managing innovative, measurable campaigns that drive high-quality leads into the sales funnel, with success measured by the resulting pipeline and revenue. Applicants for the VP, Demand Generation Marketing position at the company should have a Bachelor's degree and at least 9 years' of demand generation experience, with a strong preference for those with a background in SaaS and B2B. Proficiency in marketing automation systems and integration with Salesforce is essential. The role requires a strategic, hands-on leader with a balance of creative and analytical skills, a strong focus on ROI, and the ability to manage a high-performing team. The ideal candidate will be a highly motivated self-starter, an excellent people manager, and a collaborative individual with a proven track record of owning and managing cross-functional relationships. The ability to multi-task and execute in a fast-paced environment, with a focus on revenue generation, is also a key requirement.Hiring Manager TitleCMOTravel PercentLess than 10%FunctionsMarketing