Culligan
Social Media Community Specialist
Culligan, Chicago, Illinois, United States, 60290
The Social Media Community Specialist is a key player in the relationship between consumers + Culligan's North America dealership network across multiple platforms. This position is a core member of the Marketing Team and will be at the forefront of effective, engaging communication in the social space for local small businesses.
Specific Job Function:
Set & implement social media & communication verbiage that aligns with brand voiceMonitor and report back on feedback and online commentary, partnering with Community Manager to create thoughtful, engaging responses + "surprise & delight" opportunities at the local levelOwn content distribution across platforms for dealer network, partnering with marketing team members to build a functional monthly editorial calendar based off ofconsumer-facing campaignsServe as the brand's advocate, embodying its values and mission while representing it across all interactionsAct as a conduit between the North American dealership network and internal stakeholders to ensure quality + consistency across their social platformsManage local SEO optimization with North American dealership network, including Google Business Profile, with agency partners and dealership networkBuild monthly & quarterly reporting to assess progress against key performance indicators and benchmarks, increasing the engagement among Culligan's North American dealership audience and building brand equity on new and emerging channelsCollaborate cross-functionally with various teams to understand and implement optimal social media practicesStay abreast of industry trends, water treatment advancements, and community developments to ensure the brand remains relevant and responsiveRequirements:
A four-year college degree or equivalent experience requiredProven experience in community management, preferably within the water treatment, environmental or related industriesStrong understanding of key social platforms such as Meta,Tik Tok, Reddit, etc. while keeping up-to-date on emerging platformsProficiency in social media management tools, analytics, and content creation platformsExceptional written and verbal communication skills, with an ability to engage diverse audiencesBuild relationships with customers, potential customers & industry professionalsDesign experience preferred
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies in this position:
ResourcefulnessCustomer FocusTeam Player
PassionIntegrityCreativity
Detailed OrientedIndependenceCommunication
Specific Job Function:
Set & implement social media & communication verbiage that aligns with brand voiceMonitor and report back on feedback and online commentary, partnering with Community Manager to create thoughtful, engaging responses + "surprise & delight" opportunities at the local levelOwn content distribution across platforms for dealer network, partnering with marketing team members to build a functional monthly editorial calendar based off ofconsumer-facing campaignsServe as the brand's advocate, embodying its values and mission while representing it across all interactionsAct as a conduit between the North American dealership network and internal stakeholders to ensure quality + consistency across their social platformsManage local SEO optimization with North American dealership network, including Google Business Profile, with agency partners and dealership networkBuild monthly & quarterly reporting to assess progress against key performance indicators and benchmarks, increasing the engagement among Culligan's North American dealership audience and building brand equity on new and emerging channelsCollaborate cross-functionally with various teams to understand and implement optimal social media practicesStay abreast of industry trends, water treatment advancements, and community developments to ensure the brand remains relevant and responsiveRequirements:
A four-year college degree or equivalent experience requiredProven experience in community management, preferably within the water treatment, environmental or related industriesStrong understanding of key social platforms such as Meta,Tik Tok, Reddit, etc. while keeping up-to-date on emerging platformsProficiency in social media management tools, analytics, and content creation platformsExceptional written and verbal communication skills, with an ability to engage diverse audiencesBuild relationships with customers, potential customers & industry professionalsDesign experience preferred
Competencies:
To perform the job successfully, an individual should demonstrate the following competencies in this position:
ResourcefulnessCustomer FocusTeam Player
PassionIntegrityCreativity
Detailed OrientedIndependenceCommunication