Search Engine Marketing Specialist

Search Engine Marketing Specialist General Information Req WD00071967 Career area: Marketing Country/Region: United States of America State: Illinois City: Chicago Date: Thursday, September 19, 2024 Working time: Full-time Additional Locations: United States of America - Illinois - Chicago Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked 248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the worlds largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovos continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovos world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . Description and Requirements Motorola Mobility is looking for a Search Engine Marketing (SEM) Specialist, who will be responsible for the creation and management of paid search. He/She will own the end to end search strategy, including briefs, reporting and optimizations, staying on top of the latest trends and product updates, and supporting the launch of new devices. Other responsibilities include ad copy creation, keyword strategy and bidding for Performance Max and text ads. Responsibilities Research of competitive paid search landscape Demonstrated ability to generate keyword targets including expansion on current strategy and improved organization of current paid search campaigns Ideation and generation of paid search ad copy Implementation of paid search ad copy testing Weekly and monthly SEM reporting to demonstrate results and track performance over time Analysis of paid search trends through Google Analytics, search platform reports and third-party tools Ensure the health of the campaigns, spending budgets in full, while exceeding business KPIs Manage campaign budgets, ensuring efficient allocation of resources to maximize performance Work closely with media teams to provide insights and recommendations that align with, or enhance, business strategy Basic Qualifications: 1 years of experience managing search strategies (preferred in Google platforms for both search & shopping) Bachelors degree, preferably in Business Economics, Marketing, Finance or a quantitative field Preferred Qualifications: Strong analytical skills with the ability to interpret data and identify trends Experience working in other media platforms (e.g. social and programmatic) is a plus Experience working in SA360 or other bid management platforms is a plus Experience working in Amazon Ads is a plus Experience working in Walmart Advertising is a plus MBG We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations: United States of America - Illinois - Chicago United States of America United States of America - Illinois United States of America - Illinois - Chicago