Digital Marketing Coordinator

Description All employees of Smith System are responsible for abiding by the companys core values of servant leadership, diversity, ethical behavior, teamwork, and continuous learning. In the Digital Marketing Coordinator role, you will produce, review, and publish content based on customer feedback and competitive research on industry trends. Success in this role will be demonstrated by generating relevant and engaging website and social media content to expand brand awareness, internet traffic, and sales. In addition to being an excellent communicator, you should have excellent multitasking and organizational abilities. The successful candidate will have knowledge of digital marketing techniques and social media platforms. RESPONSIBILITIES Research on latest digital marketing trends including social media and website enhancements. Drive content on social media platforms, creating and updating content calendar to include marketing activities relevant to our target audiences. Drive and monitor content on social media platforms, updating content calendar to include marketing activities relevant to our target audiences. Develop and curate engaging content for social media platforms. Maintain unified brand voice across different social media channels. Work with Communications Manager and Graphic Designers to ensure content is informative and appealing. Provide analysis and recommendations for improving digital campaigns. Research and evaluate competitor marketing and digital content. Contribute to the creation of email campaigns. Assist in updating website and creating landing pages with new content for website and landing pages including dealer portal. Drive SEO and website performance. Work with marketing team and agency to build keywords and ads for new brand and product launches. Dig into keywords and campaigns to uncover opportunities. Copywriting for social media and other marketing initiatives as needed. Assist and act as backup for all other marketing activities. All other duties as assigned. Work experience requirements Bachelors degree in Marketing 2 years experience in a digital marketing role ABILITIES REQUIRED Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices Good understanding of social media KPIs Understanding of SEO and web traffic metrics Excellent communication skills Copywriting and copy-editing skills Experience with HubSpot and Google Analytics Experience with Microsoft Office Deadline oriented. Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus Basic understanding of WordPress consider a plus Collaboration: The ability to actively contribute to a team. Motivation: Looking for a self-starter with the ability to take ownership of a project. Outstanding multitasking abilities.