Confidential
Associate Vice President for Enrollment Marketing and Creative Direction
Confidential, El Paso, Texas, us, 88568
Associate Vice President for Enrollment Marketing and Creative Direction
About the Company
Join a well-established public research university dedicated to excellence in education and community engagement.
Industry
Higher Education
Type
Educational Institution
Founded
1914
Employees
1001-5000
Categories
Colleges & Universities
Education
University of Texas
Specialties
Science
Technology
Research
Engineering and Mathematics
Liberal Arts
Athletics
Health Sciences
Nursing
Education
Community Engagement
About the Role
We are actively seeking an innovative and strategic Associate Vice President for Enrollment Marketing and Creative Direction. This critical senior leadership position will lead all enrollment marketing initiatives while managing a talented creative team within the Division of Marketing and Communications. Collaborating closely with marketing leadership and the Vice President of Enrollment Management, the successful candidate will implement high-quality marketing strategies that align with the university's strategic enrollment plan. A strong emphasis will be placed on elevating the institutional brand across emerging markets.
The AVP will cultivate a dynamic and creative team environment, ensuring that our marketing materials consistently meet the highest standards of quality and effectiveness. Ideal candidates will possess a bachelor's degree in a relevant field alongside at least 7 years of experience in creative management. A proven history in leading creative teams, managing multifaceted projects, and applying marketing best practices is essential. Experience in higher education marketing, especially in student recruitment, and understanding the diverse needs of bicultural audiences is strongly preferred.
Key qualifications include:
Expertise in project management
Experience in brand management
Familiarity with multimedia production environments
The AVP will serve as a strategic leader, mentor, and collaborative partner across the organization, inspiring creativity and innovation within their team.
Hiring Manager Title
Vice President of Marketing and Communications
Team Size
11
Travel Percent
Less than 10%
Functions
Marketing
Education/Academic Administration