Digital Marketing Manager, Ad Technology and Trust Job at LinkedIn in Cupertino

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role. LinkedIn is seeking an exceptional Digital Marketing Manager, Ad Technology and Trust to join our Channel Strategy and Operations Labs team. This role is crucial for driving our team mission to power LinkedIn marketing’s competitive advantage via visionary techniques while revolutionizing the marketing industry. We’re looking for a Digital marketing professional to lead key ad tech, brand safety and trust initiatives to ensure we are keeping our marketing investments safe while optimizing our media for maximum impact. As part of the Channel Strategy and Operations Labs team, you will be responsible for bringing industry leading ideas to life through ideation, testing, and validation. As the Digital Marketing Manager, Ad Technology and Trust, you will be responsible for developing, validating, and scaling global digital media standards across our paid, owned and email channels while also developing and growing key ad tech technology relationships to optimize ad performance, enhance brand safety, and prevent ad fraud. Responsibilities: Oversee LinkedIn Marketing’s strategy in relation to global brand safety and ad optimization technologies. Identify risks and implement controls to maintain the integrity of LinkedIn's channels and operations. Explore advanced safety technologies beyond keyword blocklisting to enhance brand safety while also creating revenue opportunities. Leverage your knowledge of brand safety best practices to foster alignment across our media and technology initiatives. Stay ahead of customer expectations, regulatory guidance, and industry trends to pinpoint actionable opportunities within our Channels Strategy and Operations teams. Work with LinkedIn’s Global Issue response council to define and launch strategic initiatives aimed at protecting our members on the platform. Develop insights on utilizing contextual intelligence and large language models (LLMs) to further improve brand safety. Build and test new optimization techniques leveraging attention and other media quality metrics to help drive campaign ROI Collaborate with cross-functional teams to shape and execute AdTech strategy including Demand-Side Platforms (DSPs), Ad Servers, and attention technologies like Adelaide and TVision. Oversee the evaluation, onboarding, and performance of Ad tech vendors as it relates to trust, optimization, and measurement. Basic Qualifications: BA/BS degree in marketing or related field or equivalent experience. 5 years of digital marketing experience across various digital marketing channels, leading ad tech strategy, A/B testing, scaling & optimizing spend and driving ROI. Preferred Qualifications: 3 years of experience managing or working with or within an advertising or marketing agency. Experience with ad verification and brand safety tools such as IAS, DoubleVerify, Moat, or similar. Strong understanding of digital advertising ecosystems and technologies such as DSPs, Ad servers, attention technologies (Adeleaide), and measurement tools. Strong and clear communication and presentation skills to audiences at all levels, including executive leadership (able to clearly articulate complex dependencies, solutions and digital marketing strategies). Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization. Suggested Skills: Communication skills Marketing Technology expertise / Ad Technology expertise Project management LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $97,000 to $151,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Equal Opportunity Statement LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf) . Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodationslinkedin.com and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response. LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance ​ Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement ​ As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency. Global Data Privacy Notice for Job Candidates ​ Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.