Identified Talent Solutions is hiring: Associate Digital Director - Advertising

Job Title: Associate Digital Director

Location: Orange County, CA

Company Overview:

Our client is a renowned advertising agency that specializes in delivering data-driven and innovative digital marketing solutions to a diverse range of clients. They take pride in their commitment to staying at the forefront of industry trends and ensuring the success of their clients through dynamic campaigns.

Position Overview:

We are seeking a highly skilled and experienced Associate Digital Director to lead the digital advertising team. The Associate Digital Director will be a hybrid people manager and strategy role. The Associate Digital Director will be responsible for developing and executing digital marketing strategies that align with clients' goals, managing a team of digital marketing specialists, and staying at the forefront of industry trends and technologies. This role offers an exciting opportunity for a strategic thinker and digital marketing expert to make a significant impact within the agency team and for their key clients.

Key Responsibilities:

• Develop and execute comprehensive digital advertising strategies for clients, including PPC, SEO, social media, content marketing, and display advertising.
• Oversee and manage a team of digital marketing specialists, providing leadership, guidance, and training.
• Collaborate with clients to understand their business objectives and develop tailored digital strategies to meet and exceed their goals.
• Stay updated on industry trends, algorithm changes, and emerging technologies to ensure our agency remains at the cutting edge of digital marketing.
• Monitor campaign performance and KPIs, providing insights and recommendations for optimization.
• Lead client presentations and maintain strong client relationships by demonstrating expertise and delivering results.
• Drive innovation and creative thinking to develop unique and effective digital marketing campaigns.
• Manage digital advertising budgets, ensuring efficient allocation and maximization of client ROI.

Qualifications:

• Preferred MBA and/or EMBA but not a requirement.
• Minimum 5+ years of experience on paid PPC platforms.
• Preferred 2+ years of people manager experience.
• Experience working with popular PPC ad platforms (AdWords).
• Preferred: Certified in Google Adwords, Google Analytics, etc.
• Requires hands-on knowledge of best practices in SEM/SEO and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Ability to compile and analyze search data and metrics
• Experience in tools such as Marketo, Eloqua, Salesforce or comparable tool.
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth / optimization opportunities
• Strong analytical skills with ability to drive meaningful actions from large data sets
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Why Join?

• Competitive salary and benefits package.
• A collaborative and supportive team environment.
• Opportunity to work with diverse clients and industries.
• Access to cutting-edge digital marketing tools and technologies.
• Professional development and growth opportunities.
• A culture that values creativity, innovation, and excellence.

If you are a digital marketing expert with a passion for leading and innovating in the industry, we would love to hear from you. Join one of the most progressive and collaborative strategic teams and be a part of an agency that strives for excellence in digital advertising.

Salary: $100-140k DOE

This position requirements a team member to work onsite in the Orange County office.