Content Specialist, Marketing and Communication Job at Ascensus in Newton

The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.

Section 2: Job Functions, Essential Duties and Responsibilities

• Turn strategic initiatives and industry trends into tactical solutions
• Understand and assess business needs in order to craft clear, concise, and effective messaging
• Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
• Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
• Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
• Create meaningful content that is clear, actionable, and engaging-converting leads to clients and turning clients into loyal fans
• Use Microsoft office suite - Word, PowerPoint and Excel-as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
• Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
• Measure effectiveness of communications using such methods as A/B testing

Section 3: Experience, Skills, Knowledge Requirements

• Excellent writing, editing, and presentation skills
• Ability to write and communicate effectively and professionally across multiple mediums, including digital, social and print
• Excellent decision-making, communication, critical thinking, project management and follow-through skills
• Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently
• Self-motivated team player who is comfortable working in a collaborative, fast-paced environment
• Minimum of 5 years of related experience. Samples and portfolio are required
• Four-year college degree, marketing/communications or related field
• An understanding of a regulated industry; financial services experience a plus

We are proud to be an Equal Opportunity Employer

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