Community Engagement & Marketing Coordinator Job at GUIDANCE CENTER OF LEA C

DESCRIPTION

The Community Engagement & Marketing Coordinator (CESMC) will be Guidance Center of Lea County’s (GCLC) community engagement and social media expert. The CESMC creates a positive and engaging experience for GCLC’s community, stakeholders, and partners during community events and followers on all social media platforms (META, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.). The position is responsible for driving thoughtful conversation among GCLC during in-person events and social media audiences. The CESMC will manage the day-to-day posting of all media content, responding to and/or escalating complaints. Through clear and timely community activities and media communication, this position will grow and engage GCLC’s followers to build loyalty and ensure a quality experience. This position also directs GCLC’s social media analytics function, providing ongoing reporting on social marketing metrics and related deliverables to inform a responsive strategic approach for all of GCLC’s social media channels. This position leads GCLC’s publishing, testing and optimization to deliver a best-in-class content experience for GCLC’s target audiences. This position is based in Lea County and collaborates with GCLC’s marketing, fundraising, and management teams to ensure GCLC is meeting its audience engagement and growth goals. The CESMC is responsible for presenting the needs of GCLC’s digital audience and digital supporters to the rest of the organization. The candidate should be a strong communicator, an engaged listener, a creative problem-solver, and a self-directed thinker that enjoys creating transformative content. This position monitors social trends, builds community and online relationships. The candidate will demonstrate passion for GCLC’s mission and vision.

DUTIES AND RESPONSIBILITIES:

• Lead and serve as GCLC’s Social Media Liaison in-person and online community engagement.
• Attend and present at in-person and virtual community events to market and advocate for GCLC and our clients.
• Serve as the main point of contact for GCLC’s social media and engagement team.
• Establish community engagement and marketing best practices for GCLC.
• Manage GCLC’s Digital Community Engagement & Analytics Coordinator
• Work closely with marketing, fundraising, and management teams to ensure GCLC’s is meeting its audience engagement and outcome /growth goals in relation to the digital community engagement and audience management strategy.
• Create brand relevance and foster audience engagement by initiating conversation around planned content, trending topics and events, driving relevant marketing, advocacy and fundraising actions and/or programmatic impact.
• Maximize engagement on social platforms through DM, comments, chatbots and/or other strategies.
• Maintain and enforce rules and policies for engaging with online communities.
• Manage a clear feedback loop with members of the marketing, advocacy, fundraising, programs and senior leadership teams, as needed, to ensure community sentiment is known to relevant GCLC teams and to inform engagement.
• Direct GCLC’s social media analytics function and lead social media reporting processes and related deliverables.
• Assess GCLC’s online content using analytics tools and platform-native analytics.
• Ensure continuous performance improvement across GCLC’s social channels by leading regular team and cross functional performance analysis meetings where strategic pivots and next steps are defined.
• Ensure advocacy's messaging priorities are constantly updated and represented in GCLC’s values.
• Assist content managers with necessary admin support for contractors and their related assignments as needed.
• Perform other advocacy related marketing duties as assigned.
• Demonstrate continuous improvement and support capacity building in this area of practice.
• Work in close collaboration with GCLC’s Community Engagement & Analytics Team to pivot based on data analysis of content performance and community reaction
• Achieve organizational goals and KPIs related to online content with an emphasis on increasing GCLC’s audience size and engagement rate.
• Participate in sharing best practices and assets with regional and local stakeholder/colleagues across GCLC’s operational footprint to build capacity, efficiency, and a stronger brand.
• Develop and incorporate GCLC’s standards for ethical storytelling.

QUALIFICATIONS:

• Bachelor’s degree in Communications, Marketing or Digital marketing, or a related field is required.
• Must be able to attend in-person and virtual community events.
• With prior experience in:
  • Social Media development and experience.
  • Experience leading online community engagement.
  • Experience with social media analytics and reporting.
  • Experience driving continuous improvement and performance results in digital / social marketing.
  • Experience working with diverse populations and/or in a global context.
  • Advocacy Experience

CONDITIONS OF WORK:

Hiring and promotion will be accomplished in compliance with the GCLC's Personnel Policies and Procedures. This position in non-exempt under the Fair Labor Standards Act and requires a minimum 40 hours per week. Hours and/or days may vary according to need. Overtime (time and ½) will be paid for hours worked in excess of 40 hours per week. Travel is required of employees for delivery of services, trainings, or conferences. Personal transportation is necessary.