E-Commerce Content Specialist Job at Robert Half in Columbus
Robert Half, Columbus, OH, US
Job Description
CONTRACT ROLE- Position E-commerce Specialist
Start date: 11/25 through 1/10 this is an interim solution- just a freelancer needed.
Reports to: Director, eCommerce Essential Duties and Responsibilities:
Responsible for planning and overseeing execution of brand and marketing strategies on client website
Manage and analyze site content reporting. Utilize analytics and report on successes and opportunities of past activities
Provide recommendations of new and innovative ideas to drive .com business that support the brand strategy and marketing activities
Plan and oversee implementation of product stories through content including recommendation of optimal timing to drive sales
Daily management of web content cadence based on priority of messaging and ensuring for multichannel consistency and ensuring all cross functional partners receive the cadence updates
Responsible for eCom Experience patterning process across the digital landscape in-order to drive ideation and innovation for keds.com while improving the customer experience and following the brand strategy
Partner with Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales Develop consumer-relevant content that drives conversion while highlighting products, promotions, and branded marketing stories.
Responsible for all content brief writing and communications to copy/creative partners
Required Skills:
Strong eCom business acumen
Aptitude to generate new ideas with recommended implementation solutions
Extreme attention-to-detail and ability to manage multiple projects & tasks simultaneously
Strong reasoning skills and an aptitude for problem solving
Proven ability to interact & collaborate across multiple disciplines in-order to accomplish a common goal
Ability to exercise independent discretion and make decisions in a time sensitive environment with minimal or no supervision
Excellent leadership and communication skills
Strong organizational, project management and analytical skills
Experience:
3+ years of experience in an eCommerce, Marketing or Operations role (negotiable for this temp role)
Experience with CMS tools Experience with Workflow & Briefing Tools
Omniture, Adobe Analytics or Google Analytics experience