Digital Content Specialist Job at Everstory Partners in Altamonte Springs

Job Type

Full-time

Description

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. At the heart of our mission is a deep understanding of the profound and complex nature of grief. Every person's journey through loss is unique, and we are committed to providing compassionate and personalized support.

We also believe that grief is not a problem to be solved or a burden to manage alone, but rather a natural and beautiful part of the human experience. Backed by our national strength and our local partners' role is to be a steady presence, a source of comfort and guidance, and a partner in celebrating the life and legacy of the person who has passed.

The Impact You Will Make

Everstory Partners is looking for a talented Digital Content Specialist with a passion for writing and a strong command of language to join our marketing team. The ideal candidate will be able to craft compelling and engaging content that resonates with our customers while upholding our brand values. You will play a crucial role in creating various external marketing assets and internal communication, including customer-facing print materials, guides, website articles, newsletters, blogs, social media posts, press releases and more. A strong understanding of SEO and the ability to write with sensitivity and precision are essential for this role.

Essential Duties and Responsibilities:

• The Digital Content Specialist role serves as the voice of the brand on all external advertising communications, including print, digital, video and social materials distributed nationwide.
• Develop clear, persuasive, and original copy for diverse marketing channels.
• Collaborate with the marketing and cross-function teams (corporate operations, sales, HR, etc.) to create and implement content strategies that align with our brand voice, marketing goals, and audience needs.
• Conduct thorough research to ensure all content is accurate, relevant, and aligned with industry best practices. Ensure that content addresses the needs and concerns of our customers with empathy and respect.
• Edit and proofread content to guarantee high-quality, error-free deliverables. Maintain consistency in style, tone, and voice across all content.
• Ability to adapt writing style and tone to effectively engage diverse demographic groups, ensuring content resonates with target audiences across various platforms.
• Apply SEO best practices to all digital content to improve search engine rankings, drive traffic, and enhance online visibility.
• Craft compelling press releases and manage press recovery efforts, ensuring timely and accurate communication to maintain and enhance the company's public image.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Stay informed about internal industry trends, general consumer trends, emerging technologies, and best practices to continuously enhance our content strategies and execution.
• Perform other duties as assigned

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 1 - 3 years of experience as a copywriter or in a similar role, with a portfolio demonstrating your ability to create engaging and effective content.
• Experience in the death care industry is preferred but not required.
• Experience with SEO and digital marketing strategies.
• Exceptional writing, editing, and proofreading skills. Strong research abilities and meticulous attention to detail.
• Ability to work both independently and collaboratively with cross-functional teams. Demonstrated capability to manage multiple projects and meet deadlines.
• Empathy, discretion, and an understanding of the sensitive nature of our services. A commitment to maintaining the highest level of professionalism and respect in all communications.
• Must possess a valid driver's license and access to a personal vehicle.

Core Competencies:

• Compassion - Genuinely cares about people; is concerned about their work and non-work problems; is available and ready to help; is sympathetic to the plight of others not as fortunate; demonstrates real empathy with the joys and pains of others.
• Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Ethics and Values - Adheres to appropriate (for the setting) and effective set of core values and beliefs during both good and bad times; acts in line with those values; rewards the right values and disapproves of others; practices what he/she preaches.

Role Competencies:

• Written Communication - is able to write clearly and succinctly in a variety of communication settings and styles.
• Planning - sets objectives and goals based on length and difficulty of projects. Breaks down work into process steps. Develops schedules and task/people assignments. Anticipates and adjusts for problems/roadblocks. Evaluates results against goals & objectives.
• Time Management - uses his/her time effectively and efficiently. Values time. Concentrates his/her efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.
• Perseverance - pursues everything with energy, drive, and a need to finish. Seldom gives up before finishing, especially in the face of resistance or setbacks.
• Organizing - can marshal resources (people, funding, material, support) to get things done. Can orchestrate multiple activities at once to accomplish a goal. Uses resources effectively and efficiently. Arranges information and files in a useful manner.

Work Environment:

• On-site at Support Center, M-F required.

Our investment in you

Everstory Partners is proud to provide our employees with a quality work environment and opportunity for both personal and professional growth. As part of our ongoing commitment, we offer a competitive benefits package for our Full-Time Employees including: Medical, Dental, 401k with a company match, Life, Short-Term Disability, Long-term Disability, Vision, Tuition Reimbursement, Employee Discount Programs, Generous PTO Programs, Volunteer Opportunities & much more!

Everstory Partners is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.