Content Marketing Specialist Job at Overdrive Interactive in Boston

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today’s competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today’s ever changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.comOverdrive is seeking a Content Specialist who wants to work for global brands, applying their talents to projects that span the entire digital spectrum. We are seeking a journalistically minded and deadline-oriented communicator that will be responsible for developing news and feature stories, usable knowledge research-to-practice pieces, announcements, and profiles for our clients online communications channels.The ideal candidate must have a deep understanding of building digital media campaigns in social platforms and must be experienced in leveraging Facebook, Twitter, LinkedIn, Blogs, YouTube, and other technologies as part of a digital marketing mix.All interested candidates should be excellent writers and reporters, with the ability to source, pitch, and frame stories that highlight the impact, value, and innovations. This candidate should also have a strong work ethic and a contagiously positive attitude. Having SEO knowledge and basic understanding of website software is a plus. Chinese as a second language is preferred.Responsibilities include but are not limited to the followingCreate compelling content across a variety of channels, aligning with the mission and editorial needs of our clientsDevelop shareable social media assets for our clientsThink about the elements of your stories: how they deploy on web pages, in social media, and how they might better reach audiencesDevelop an understanding of the metrics that demonstrate success across the various platformsDevelop at least an entry-level familiarity with Google Analytics and other measurement systemsFind and edit high-quality, compelling images (staff-generated or stock) to accompany text-based storiesCopyedit and proofread the work of colleagues as necessaryKeep an eye on trends to take advantage of new opportunities in social mediaPresent ideas to senior members of the agencyRequirementsBachelor's degree in journalism or relevant course workProficient in 'Adobe Creative Suite'Writing experience, an eye for detail and excellent proofreading abilitiesProven talent and consistent conceptual thinkingFamiliarity with digital publishing environments and awareness of how content management systems workStrong organizational skillsMust be able to manage multiple time-sensitive tasks simultaneouslyStrong initiative, be able to work both independently and as a member of a teamAdvanced knowledge of a variety of contemporary digital-journalistic toolsExperience with consumer and B2B audiencesProven project management skills and superior communication skillsSolid presentation skills and the ability to sell your work to other members of the teamExperience managing social media for like brandsPrior agency experience preferredKnowledge of Google AnalyticsExcellent attention to detailSelf-motivated to explore new technologies and programsApplication RequirementsResume with cover letter in Word formatSalary history/requirementsRelevant ReferencesBenefitsHealth and Dental insurance401(k) retirement plan with company matching contributionFlexible spending accounts including: commuter and child care benefitsVision care discountsPaid vacation and holidaysCompetitive salaryEmployee referral bonusLong term disabilityLife insuranceAccidental death insuranceIndustry trainingFree healthy snacks, coffee and teasContemporary open-loft office spaceFun parties and office culturePlease include salary requirements with all responses. No phone calls please. EOE.