Digital Content & Copy Specialist Job at Boeing Future of Flight in Plano

Digital Content & Copy Specialist (Contract) Contract (11 months 30 days)Published 2 days agoOn holdMarketing CloudContent Management System (CMS)The Digital Content and Copy Specialist will play an important role in Digital Strategy and Experience, web content development, and execution. This person will support highly visible web projects from beginning to end, from gathering requirements, design, and development, to testing, launch, and support using SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud, while aligning to the strategic plan for the online marketing and content in support of Boeing eCommerce websites.Responsibilities:Translate organizational and marketing objectives into digital narratives that are clear, compelling, visually exciting, easy to use, and engaging our voice and tone, increasing brand connection and engagement.Implement and optimize site content with the use of a WCMS and component library.Support strategic content, branding program, and growth marketing programs.Audit website for copy, brand, content, and imagery discrepancies.Identify and resolve marketing content, copy, and website page issues.Adhere to SEO best practices when reviewing and optimizing content for Boeing’s websites.Write and edit online pages, content, and copy while managing project schedules and deadlines.Write and edit search engine optimized marketing copy.Improve marketing site search through keyword redirects, content enrichment, and relevancy optimization.Maintain web presence navigation, sitemap, and taxonomy.Improve and enrich marketing content to drive customer acquisition, improved lead capture, and awareness.Support WCMS technical team with feedback and system improvement requests.Partner with the analytics team to outline measurement and reporting requirements, ensure accurate tracking for web performance readouts, and make actionable improvements through insights gathered.Must Haves:Content management system (CMS or WCMS) experienceExamples:WordPressSitecoreDrupalPlusses:#J-18808-Ljbffr