Marketing Creative Lead Job at U S National Whitewater Center in Charlotte

The Marketing Creative Lead at the Whitewater Center (Whitewater) manages the creation and development of all marketing deliverables for the communication of the Whitewater brand across a variety of marketing channels. The Marketing Creative Lead is an on-site, full-time, benefits eligible position and reports to the Marketing Manager.

Responsibilities

• Assure that all marketing content is consistent with the Whitewater brand
• Develop and implement creative strategies that align with the brand and overall marketing objectives and target audience.
• Manage and provide creative direction to internal and external creative teams, including designers, copywriters, videographers, and other creative professionals.
• Oversee the development and production of various marketing assets, such as digital advertisements, print materials, website content, videos, social media graphics, and more.
• Ensure consistency and brand adherence across all marketing creative elements.
• Review and approve creative concepts, storyboards, designs, and copy to ensure they meet brand guidelines and campaign objectives.
• Stay updated on industry trends, best practices, and emerging technologies to continually improve the effectiveness and innovation of marketing creative.
• Monitor project timelines, budgets, and resources to ensure on-time and on-budget delivery of creative assets.
• Conduct regular performance evaluations of creative team members and provide constructive feedback for their professional development.
• Collaborate with marketing analytics teams to evaluate the effectiveness of creative assets and campaigns and make data-driven recommendations for optimization.
• Collaborate with marketing teams to understand campaign requirements, target audience, and messaging goals.

• Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
• Assure trackable and data driven recaps and reports for all marketing efforts.
• Project manage other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related discipline.
• 4+ years relevant marketing experience.
• Strong project management skills.
• Intellectual curiosity and strong critical analysis skills.
• Demonstrable experience in leading and managing a team, fostering collaboration, and driving results.

• Proficiency in digital marketing platforms, including social media management tools, marketing automation software, and web analytics.
• Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey marketing messages.
• Strong creative thinking and problem-solving abilities, with a keen eye for design and attention to detail.
• Analytical mindset, with the ability to interpret data and metrics, draw actionable insights, and optimize marketing strategies.

• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Physical Demands

• Ability to work outdoors for extended periods in all weather conditions.
• Must be able to lift and carry at least 50 pounds.
• Must be able to bend, stand, lean, and kneel on a regular basis and for sustained periods of time.
• Must be able to safely self-transport over uneven terrain or in a confined space.
• Must be able to work in shared spaces with other employees and customers.
• All positions at Whitewater require employees to report and work onsite at Whitewater locations.

Benefits

• Access to the Whitewater Center’s pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)

Overview of Department

Marketing, Finance, and Human Resources professionals work together to advance Whitewater’s mission, cultural goals, and brand communication. These positions support all employees and facilitate guest touchpoints both on-site and externally.

Working at Whitewater

Whitewater’s mission is rooted in the belief that we all share a genetic code that compels us to play outside and share these experiences with others. This mission is accomplished through promoting access and opportunities to play outside and bring people together. Our approach is simple: Make it compelling and easy to engage with nature and invite others to join.

Legal Disclosures

The Whitewater Center provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Whitewater Center complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. The Whitewater Center is an employer that participates in the E-Verify program.