Chief Creative Officer

Chief Creative Officer

Role Open: Nov 2024

Be Part of an Award Winning Team!

Founded in 2015, PullSpark is an award winning, strategic content agency that writes, produces

and creates videos, events and other visual experiences—all with a narrative approach to the story. We are a fast paced environment with a growing team located in Atlanta, GA.

Awards

Inc 5000 Fastest Growing Company

Atlanta Business Chronicle’s Healthiest Employers

Role Overview

The Chief Creative Officer is a key agency leader, and Atlanta-based, pivotal in shaping the agency’s creative vision, ensuring it aligns with client objectives, brand values and resonates with target audiences. The Chief Creative Officer is responsible for overseeing the ideation and development process of all creative concepts for various events, films, and campaigns, ensuring they are unique, engaging, on-time and on-budget, and aligned with client goals, brand guidelines, values, messaging and more. With a commitment to exceptional leadership, the Chief Creative Officer manages the creative services and production teams, ensuring talent development and a collaborative environment. The Chief Creative Officer drives business growth for PullSpark, aligning all departments, strategies, and initiatives to the long-term goals of the organization. The C-Suite employee is responsible for cultivating a culture of innovation, growth, and excellence, ensuring the company's mission, vision, and values are consistently realized across every level.

Key Accountabilities

● Creative Innovation

○ Develop and communicate the overall creative direction for the agency, ensuring it reflects the brand’s values and resonates with target audiences.

○ Oversee the ideation and development of creative concepts for various events,

films, and campaigns, ensuring they are unique, engaging, and aligned with the

client’s goals.

○ Responsible for innovation against clients needs, committing themself to historical

and current research, competitors' research, and the market to establish the

proper creative strategy.

○ Take a strategic lead in identifying and unlocking growth opportunities through

additional creative ideas within partnerships, driving client growth.

○ Drive creative excellence across all client projects, from conception to execution,

ensuring a cohesive and high-quality output.

○ Collaborate with other departments to ensure creative concepts are executable and aligned with operational capabilities.

○ Stay informed of industry trends, emerging technologies, and best practices in

events and communications to keep the agency at the forefront of innovation.

● Leadership

○ Lead multidisciplinary creative and production teams, driving innovation and

fostering a culture of creativity, while ensuring the agency delivers on-time

and on-budget measurable outcomes.

○ Advisor for teams, agency, and clients, responsible for predicting with team needs and organizational structure.

○ Work closely with clients to understand their needs and objectives, translating

them into compelling creative concepts.

○ Work within budget constraints to deliver creative solutions that maximize impact

while ensuring cost-effectiveness.

○ As a senior leader, collaborate closely with the CEO and other C-suite

executives to develop the agency's strategic goals and maintain competitive edge in the market.

● Measurement

○ Accountable for meeting the department KPIs that support the overall company's

goals and vision.

○ Assess the success of creative campaigns and events, using metrics and feedback

to refine future strategies and approaches.

○ Develop recommendations for tools to support measurement goals.

● Client Satisfaction

○ Responsible for all client satisfaction of the creative.

○ Ensure consistency in brand messaging and visual identity across all projects,

maintaining high standards of quality.

Core Responsibilities Include

Leading the Creative Team

● Strategic Communication: CCO ensures all communication is focused on

achieving both creative excellence and measurable business outcomes, while fostering

transparency and collaboration across departments.

● Leadership: Chief Creative Officer is responsible for guiding, inspiring, and managing

the creative team, ensuring the team works collaboratively to achieve the agency's

goals. This involves setting a clear creative vision, fostering an environment of innovation,

and ensuring the team delivers high-quality work that aligns with client objectives.

Leadership here also involves mentoring, providing feedback, and ensuring the team

remains motivated and productive.

● Team Structure: Responsible for current team structure and new department structure as

the business expands.

● Hiring / Dismissal / Promotions: CCO is accountable for predicting what positions

will be needed and fulfilling open rolls with qualified people while also leading any dismissal plans and promotions of employees.

● Development: To create opportunities for the creative team to expand their skill set, grow

their innovation and increase their knowledge, as it pertains to the business products.

● Problem Resolution: Actively address any potential roadblocks, internal issues, or project

delays, collaborating with the Director of Accounts to find solutions if projects exceed

budgets.

● Business Development: Lead out on all spec work for business development being a key

influence on winning new business.

Developing Creative Concepts

● Excellence: CCO sets the tone for what constitutes creative excellence within the

agency, ensuring all work not only meets but exceeds client expectations. This vision

influences how the team approaches projects, ensuring a high standard of innovation and

impact.

● Subject Matter Expert: CCO is responsible for being an SME in all service offerings of the

agency.

● Knowledge: Stay at the forefront of industry trends, emerging technologies, and new

creative platforms to keep the agency competitive.

● Strategy: Champion and create based on the use of data-driven insights and technology

in the creative process to enhance performance and results.

● Client Brand Expertise: Be a subject matter expert on each client’s brand, ensuring all

deliverables are aligned with their expectations, reviewing key materials to maintain

brand consistency.

● Decision-making & Communication: Act as client’s representative in decision-making,

ensuring the project team is fully informed of all communications and project developments.

● Growth Focus: Continuously seek opportunities to expand client’s scope of work with

PullSpark, identifying additional products or services that align with their needs and

objectives.

Cross Departmental

● Client Relationship Insight: Collaborate with account teams and clients to understand

business objectives and translate them into creative solutions that drive success. Present

creative work to clients, articulating how it meets business objectives and offering

strategic insights. Initiate and lead vision-casting sessions with clients to explore

innovative ideas and collaborative opportunities, emphasizing strategic foresight and

creative thinking.

● Creative Briefs & Decks: Fulfill creative briefs before handing them to the creative

executors. Create pitch slides as necessary.

● Budget Oversight: Ensure the creative services and production team have clear

understanding of budget impacts and ability to create within the client’s budget.

● Workflow Understanding: Maintain a deep understanding of the organization’s workflow

and key stakeholders to ensure seamless project execution and identify potential growth

opportunities.

Leadership and Culture

● Culture: Support the CEO in fostering a leadership culture that promotes creativity,

innovation, and collaboration within the creative services and production team.

● Risk: Encourage risk-taking and creative experimentation within the team, helping them

push boundaries while staying focused on client outcomes.

● Values: Lead by example in upholding PullSpark’s core values, ensuring the

team consistently embodies the agency’s culture of excellence and innovation.

Company Direction and Development

● Agency Vision: Collaborate with CEO and C-suite executives to influence the

agency’s strategic direction, helping to shape PullSpark’s growth trajectory, culture, and

long-term vision.

● Agency Brand: Lead efforts to define and maintain PullSpark’s internal brand identity and

values, ensuring both employees and clients understand and resonate with the

agency’s mission and vision.

● Revenue: Direct creative initiatives that have a clear impact on the agency’s bottom line,

ensuring creative output not only meets but exceeds client expectations and drives

financial growth.

● Scale: Implement processes within the creative services/production team that

allow for scalable growth as company expands, ensuring the agency can handle larger, more complex projects without sacrificing quality.

● Talent: Lead recruitment and development of top-tier creative talent, ensuring

PullSpark continues to be an innovative leader in the industry by investing in its people.