Media Planner Job at Robert Half in New York

We are seeking a Media Planner to join our team in New York, New York. This role offers a contract to hire employment opportunity. As a Media Planner, you will work in a dynamic environment, where you will be responsible for developing, implementing and managing digital media campaigns.

Responsibilities:

• Develop media plans that align with client marketing objectives and budget.
• Use tools such as Comscore and DoubleClick for Publishers (DFP) to analyze campaign performance and make necessary adjustments.
• Collaborate with various teams to ensure media plans are integrated with overall marketing strategy.
• Utilize ERP solutions to manage resources and streamline processes.
• Stay updated with the latest trends in digital media and use this knowledge for campaign planning.
• Leverage Facebook Insights to create targeted advertisements that increase brand awareness.
• Ensure all digital media plans align with the overall digital strategy.
• Monitor the performance of digital media campaigns and provide reports to stakeholders.
• Use your knowledge of digital media planning to ensure campaigns are optimized for success.
• Understand the role of digital media in the wider marketing mix and use this understanding to create integrated campaigns.• Demonstrable experience in Media Planning or related field
• Proficiency in Comscore and DoubleClick for Publishers (DFP)
• Familiarity with ERP - Enterprise Resource Planning and ERP Solutions
• Ability to utilize Facebook Insights for campaign analysis
• Experience in creating and managing Advertisements
• Understanding of Brand Awareness strategies
• Proven skills in Campaign Planning
• Knowledge and experience in Digital Media Planning
• Strong grasp of Digital Media trends and practices
• Ability to work in a fast-paced digital environment.