Robert Half is hiring: Media Planner in New York

We are looking for a Media Planner for a long term contract employment opportunity. The role is based in New York, New York, and will involve working within the digital media industry. The Media Planner will be responsible for strategizing and implementing advertising campaigns, utilizing various platforms and tools, and ensuring brand awareness.

Responsibilities:

• Strategize and plan advertising campaigns across various platforms
• Utilize tools such as Comscore and DoubleClick for Publishers (DFP) to aid in campaign planning
• Implement ERP solutions for efficient resource planning and management
• Monitor and analyze digital media trends to optimize campaign performance
• Utilize Facebook Insights to understand audience behavior and preferences
• Ensure brand awareness through effective digital media planning
• Implement on-site SEO strategies to increase website visibility
• Manage paid search campaigns to ensure optimal use of budget
• Stay abreast with current trends in digital media to inform campaign planning
• Collaborate with team members to ensure campaigns align with overall brand strategy.• Proficiency in Comscore and DoubleClick for Publishers (DFP)
• Familiarity with ERP - Enterprise Resource Planning and ERP Solutions
• Experience with Facebook Insights and Advertisements
• Strong understanding of Brand Awareness and Campaign Planning
• Comprehensive knowledge in Digital and Digital Media
• Expertise in Digital Media Planning and On-site SEO
• Ability to manage Paid Search campaigns
• Ability to work in a team and collaborate effectively
• Excellent written and verbal communication skills
• Strong analytical and decision-making skills
• Ability to multitask and prioritize tasks effectively
• Proactive and detail-oriented approach to tasks
• Bachelor's degree in Marketing, Advertising, or a related field preferred
• Previous experience in a similar role is beneficial.