Media Planner Job at Robert Half in New York

We are inviting applications for the role of a Media Planner based in New York. This role is a long-term contract position within the media industry. The successful candidate will be responsible for planning and executing effective media strategies to enhance brand awareness and drive digital media engagement. This role will also involve utilizing various tools such as Comscore, DoubleClick for Publishers (DFP), and Enterprise Resource Planning (ERP) to optimize media planning processes.

Responsibilities:

• Develop and implement comprehensive media plans to boost brand visibility and audience engagement
• Utilize Comscore and DoubleClick for Publishers (DFP) to analyze media performance and make data-driven decisions
• Oversee the execution and optimization of paid search campaigns to increase digital media reach
• Collaborate with the team to create effective advertisements that align with the brand's objectives
• Leverage ERP solutions to streamline media planning and management processes
• Use Facebook Insights to monitor social media engagement and adjust strategies accordingly
• Conduct on-site SEO to improve website visibility and drive organic traffic
• Monitor and analyze digital media trends to inform future campaign planning
• Ensure all media strategies align with overall campaign goals and objectives
• Maintain accurate records of media planning processes and outcomes for reporting and analysis.• Proficient in Comscore, DoubleClick for Publishers (DFP), and ERP - Enterprise Resource Planning
• Proven experience with ERP Solutions
• Familiarity with Facebook Insights and digital advertising techniques
• Demonstrated ability to raise Brand Awareness
• Experience in Campaign Planning and execution
• Understanding of Digital Media and Digital Media Planning
• Knowledge of On-site SEO and Paid Search strategies
• Proven ability to develop and manage comprehensive media plans
• Strong communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor's degree in Marketing or related field preferred
• Prior experience in a similar role is desirable.