Robert Half
Media Planner Job at Robert Half in New York
Robert Half, New York, NY, US
Job Description
Job Description
We are seeking a Media Planner to join our team in New York. The role offers a contract to hire employment opportunity where you will be responsible for planning and managing advertising campaigns in the digital media industry. You will be handling tasks related to campaign planning, brand awareness, and digital media planning.
Responsibilities:
• Develop and manage comprehensive media plans, ensuring they are in line with client goals and budget
• Utilize various digital tools such as Comscore, DoubleClick for Publishers (DFP) to analyze and monitor campaign performance
• Coordinate with the team to execute digital media campaigns across various platforms such as Facebook Insights
• Keep up-to-date with industry trends and advancements in digital media to ensure campaigns are optimized
• Work with ERP Solutions to manage resources and ensure efficient campaign execution
• Collaborate with internal and external stakeholders to ensure the successful delivery of media plans
• Assess the effectiveness of media strategies, making necessary adjustments for optimal results
• Monitor and report on brand awareness metrics and provide insights for improvement
• Handle customer inquiries, ensuring their needs are met with satisfactory solutions
• Maintain and update customer credit records as required.• Proficiency in Comscore and DoubleClick for Publishers (DFP)
• Experience with ERP - Enterprise Resource Planning and ERP Solutions
• Familiarity with Facebook Insights and ability to utilize it for campaign planning
• Proven track record in creating effective advertisements
• Demonstrated ability to raise brand awareness through digital media
• Expertise in digital media planning
• Ability to develop and execute comprehensive campaign plans
• Solid understanding of digital media landscape and trends
• Ability to manage multiple tasks in a fast-paced environment
• Strong communication and presentation skills
• Ability to work collaboratively with team members and stakeholders.
Responsibilities:
• Develop and manage comprehensive media plans, ensuring they are in line with client goals and budget
• Utilize various digital tools such as Comscore, DoubleClick for Publishers (DFP) to analyze and monitor campaign performance
• Coordinate with the team to execute digital media campaigns across various platforms such as Facebook Insights
• Keep up-to-date with industry trends and advancements in digital media to ensure campaigns are optimized
• Work with ERP Solutions to manage resources and ensure efficient campaign execution
• Collaborate with internal and external stakeholders to ensure the successful delivery of media plans
• Assess the effectiveness of media strategies, making necessary adjustments for optimal results
• Monitor and report on brand awareness metrics and provide insights for improvement
• Handle customer inquiries, ensuring their needs are met with satisfactory solutions
• Maintain and update customer credit records as required.• Proficiency in Comscore and DoubleClick for Publishers (DFP)
• Experience with ERP - Enterprise Resource Planning and ERP Solutions
• Familiarity with Facebook Insights and ability to utilize it for campaign planning
• Proven track record in creating effective advertisements
• Demonstrated ability to raise brand awareness through digital media
• Expertise in digital media planning
• Ability to develop and execute comprehensive campaign plans
• Solid understanding of digital media landscape and trends
• Ability to manage multiple tasks in a fast-paced environment
• Strong communication and presentation skills
• Ability to work collaboratively with team members and stakeholders.