Greenville Drive LLC is hiring: Director of Creative Services in Greenville

Greenville Drive Organization Overview

The Greenville Drive relocated to Greenville, SC in 2005 and had its first season in Greenville's West End stadium in 2006. The team is a Class-A affiliate of the Boston Red Sox and members of Minor League Baseball's South Atlantic League. The Drive's Red Sox affiliation has been in place since 2008. Before the team relocated to Greenville, the team played in Columbia, SC and were known as the Capital City Bombers. The Drive play at Fluor Field in Downtown Greenville - a mini replica of iconic Fenway Park - complete with its own "Green Monster" and manual scoreboard in left field.

In its inaugural season in 2006, the Drive received Ballpark of the Year recognition, beating out all other newly constructed stadiums across minor league and professional sports. In 2008, the Drive's stadium was officially renamed "Fluor Field" after the Drive announced a naming rights agreement with Fluor Corporation - a global leader in engineering & construction. Each year Fluor Field hosts 70 Greenville Drive baseball games and 30-35 amateur baseball games. In addition, under the year-round West End Events brand, Fluor Field hosts our community's highest profile events including Artisphere, Euphoria, Imagine Upstate, and many others. The Drive's contributions to Minor League Baseball and, more specifically, the Greenville community was recognized by being awarded the John H. Johnson Award in November 2017, which is considered the highest organizational achievement in Minor League Baseball by demonstrating a commitment to the community, operational excellence and overall franchise stability.

For over 19 years, the Greenville Drive has created a highly visible and widely embraced community engagement platform at Fluor Field, reaching over 1 million ballpark guests and digital followers across the Upstate of South Carolina each year. This broad-reaching platform provides the Drive the opportunity to position itself as a community entity that businesses and community organizations alike can utilize to achieve critical tangible & intangible objectives. Working closely with the leading corporations, associations and community-based organizations that shape the quality of life in the Upstate, the Drive has formed strategic partnerships that positively impact a variety of critical initiatives. From Education to Entrepreneurism, from Youth Leadership to Healthy Living, and from Regionalism to Workforce Development, the Drive has creatively and continuously leveraged the community engagement platform that is Fluor Field to positively impact these and other key quality of life drivers.

Furthermore, West End Events is a department within the Greenville Drive that is charged with managing and executing first-class events, mostly on non-game days. Fluor Field is the home to numerous venues that are capable of hosting events from 10 guests to as many as 7,000 guests. West End Events represents a rapidly expanding department within the Greenville Drive with ample opportunity for growth. A variety of events are hosted at Fluor Field each year, including but not limited to, corporate board meetings and functions, wedding receptions and rehearsal dinners, large community/city events, concerts, philanthropic events, and more.

Position Summary: Director of Creative Services

We are currently seeking a creative, high-energy, and motivated individual to be our next Director of Creative Services. This position is a challenging and rewarding role, which will help the individual gain valuable experience in the professional sports industry. This position requires a high level of organization, attention to detail, flexibility and a professional approach. The ideal candidate will be a team oriented individual capable of handling multiple projects at once.

Primary Job Responsibilities

As the Director of Creative Services, your overall & day-to-day responsibilities will unfold across the following key areas:

1. Lead the internal creative development function (both graphic design & video) for the Greenville Drive - providing tangible creative solutions & ideas to every Drive department & function. Ensure the overall brand personality, look, & feel of the Drive & West End Events brand is maintained and consistent across all touchpoints and in line with the external & overarching media campaign. Develop a proper and organized cataloging system so content is easily searchable and accessible to other departments as needed for presentations, targeted emails, etc.
   1. Graphic design content to include, but is not limited to, sales flyers, merchandise graphics, videoboard content, ISM screen network creative, marquee sign creative, mock-ups for sponsors proposals, A-frame signage, menu boards, etc. for baseball games and non-gameday events
   2. Video content to include, but is not limited to, promotional videos for use on social media, in-game content supporting different theme nights, motion head shots, hype videos, recap videos for sponsors & community nights, player content for use in-game, etc.

1. Effectively oversee and lead all aspects of the Greenville Drive's social media channels (Facebook, Instagram, X, Tik Tok, YouTube)
   1. Collaborate with VP Partnerships and Fan Experience on overall strategy to ensure social media is aligned with other Drive owned media strategies as well as external media
   2. Design, copywrite, schedule/post, review, respond, and track engagement, trends, and opportunities to engage with partners, opponents, the community, etc. Includes gathering content and posting on the FB/IG story leading up to and during each game, encouraging fans to get to the ballpark
   3. Collaborate with Director of Media Services on look/feel of baseball team-related content & posting schedule to keep consistent look/feel across all elements and avoid double posting.

1. Oversee the management of all photography related to Drive games and non-gameday events
   1. Schedule gameday photographers
   2. In partnership with other departments as needed, create a shot list for each game that ensures photographers are capturing key moments in each baseball game, the community activation, and/or the theme night
      1. Assist gameday photographers as needed to ensure photos are captured on shot list and to collect additional content (photo & video) for use on future projects
   3. Manage entire photo library (SmugMug), tagging photos for easy searchability by others within the organization. The library will include headshots, photos relevant to sponsors, players, Fluor Field, fans, in-game activations, groups, Reedy, etc.

Job Qualifications

• 4-year college degree from an accredited college or university, preferably in Graphic Design, Film & Media Studies, and/or Communications
• Expertise with Adobe Creative Suite including Photoshop, Premier Pro, After Effects as well as familiarity with other design software (InDesign, Illustrator, Canva, etc.)
• Tech-savvy individual with ability to learn new programs, software, etc. with ease
• Creative thinker that stays on top of trends both in and outside the sport of baseball and can react quickly to opportunities as they present themselves
• Highly organized, detail-oriented, and proactive. Can effectively manage resources and prioritize tasks. Competent solutions-oriented thinker and problem-solver.
• Team player, receptive to design critique and able to take feedback from multiple sources and incorporate it into cohesive creative assets.
• Aptitude for strong verbal and written communication skills
• Ability to work flexible hours, including weekends and nights during Greenville Drive home games, amateur baseball games and other various events hosted at Fluor Field
• Passion for sports and experience working in a sports environment strongly preferred.