Tao Group Hospitality
Director, Nightlife Marketing - Corporate Las Vegas
Tao Group Hospitality, Las Vegas, Nevada, United States,
Tao Group Hospitality offers competitive benefits for all full-time team members such as:Medical, Dental, and Vision Coverage401(k) Retirement Program with Employer MatchLife and Disability Insurance PlansAncillary Insurance PlansMental Health Support and ServicesFertility & Family Forming Support and ResourcesPet InsuranceEmployee DiscountsTAO Savings MarketplaceTime off and much more!
The Director of Nightlife Marketing is responsible for overseeing the development and implementation of local marketing strategies, planning campaigns, and initiatives for assigned nightlife/daylife venues in Las Vegas. The position involves developing, executing, and analyzing venue-based marketing and event strategies that align with the organization’s objectives and financial goals. The Director of Nightlife Marketing will also manage marketing partnerships, promotional activities, advertising, social media, and public relations coordination. Additionally, this role involves the execution of on-site events and programs along with identifying creative opportunities to increase customer spending and attract new sources of business for each brand.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:Serve as a liaison between management teams, nightlife/daylife teams, and the corporate office.Collaborate with nightlife/daylife management teams to identify areas of need and opportunity and ensure fulfillment and execution of all marketing initiatives.Develop and communicate marketing strategy and objectives to the VP of Marketing, nightlife/daylife management, and team members.Partner with operations to plan and execute sales-building activities that will increase customer count, check average, and outside sales.Effectively deploy web, social media, email, collateral, merchandise, and other communications with corporate support.Establish and build relationships within the community and with the nightlife/daylife’s high-end, luxury-based target market.Identify and capitalize on strategic partners that complement the nightlife/daylife brands.Plan and execute marketing events in coordination with the nightlife/daylife venues.Collect and analyze data to improve marketing programs.Assist and/ or complete additional tasks as assigned.
EDUCATION/WORKING KNOWLEDGE:Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related fieldMinimum of five to seven (5-7) years of nightlife/daylife/ hospitality-based venue marketing management experience with proven record of financial and creative marketing programming successProficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and PinterestProficient with budget creation and implementation
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULEThe work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Must have strong problem-solving skillsAbility to work under pressure and meet deadlinesWork in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volumeExcellent written and verbal communication skills requiredMust have good positive energy throughout the dayMust be able to read the computer monitors and print legiblyMust be able to sit and/or stand for extended periods of timeMust be able to move quickly through work and set the pace in the officeMust be able to push and lift up to 25 lbs.Small to Medium office environmentOffice, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment5-25% Local Travel (United States)May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be requiredMaintain a professional, neat, and well-groomed appearance adhering to Company standardsAbility to maintain a high level of confidentialityAbility to handle a fast-paced, busy, and somewhat stressful environmentMust be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
The Director of Nightlife Marketing is responsible for overseeing the development and implementation of local marketing strategies, planning campaigns, and initiatives for assigned nightlife/daylife venues in Las Vegas. The position involves developing, executing, and analyzing venue-based marketing and event strategies that align with the organization’s objectives and financial goals. The Director of Nightlife Marketing will also manage marketing partnerships, promotional activities, advertising, social media, and public relations coordination. Additionally, this role involves the execution of on-site events and programs along with identifying creative opportunities to increase customer spending and attract new sources of business for each brand.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:Serve as a liaison between management teams, nightlife/daylife teams, and the corporate office.Collaborate with nightlife/daylife management teams to identify areas of need and opportunity and ensure fulfillment and execution of all marketing initiatives.Develop and communicate marketing strategy and objectives to the VP of Marketing, nightlife/daylife management, and team members.Partner with operations to plan and execute sales-building activities that will increase customer count, check average, and outside sales.Effectively deploy web, social media, email, collateral, merchandise, and other communications with corporate support.Establish and build relationships within the community and with the nightlife/daylife’s high-end, luxury-based target market.Identify and capitalize on strategic partners that complement the nightlife/daylife brands.Plan and execute marketing events in coordination with the nightlife/daylife venues.Collect and analyze data to improve marketing programs.Assist and/ or complete additional tasks as assigned.
EDUCATION/WORKING KNOWLEDGE:Bachelor’s Degree with an emphasis in hospitality and/or equivalent combination of education and experience in a related fieldMinimum of five to seven (5-7) years of nightlife/daylife/ hospitality-based venue marketing management experience with proven record of financial and creative marketing programming successProficient in Windows MS Office, WordPress, Facebook Business Manager, Google, and all social media platforms including but not limited to Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and PinterestProficient with budget creation and implementation
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULEThe work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Must have strong problem-solving skillsAbility to work under pressure and meet deadlinesWork in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volumeExcellent written and verbal communication skills requiredMust have good positive energy throughout the dayMust be able to read the computer monitors and print legiblyMust be able to sit and/or stand for extended periods of timeMust be able to move quickly through work and set the pace in the officeMust be able to push and lift up to 25 lbs.Small to Medium office environmentOffice, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment5-25% Local Travel (United States)May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be requiredMaintain a professional, neat, and well-groomed appearance adhering to Company standardsAbility to maintain a high level of confidentialityAbility to handle a fast-paced, busy, and somewhat stressful environmentMust be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner