Digital Content Strategist Job at Indiana Wesleyan University in Marion

Digital Content StrategistJob no: 494161Work type: Administrative (Full Time)Location: Marion, IN, Hybrid (2 Office / 3 Remote)Categories: Admissions/Recruiting/EnrollmentJob Title: Digital Content StrategistReporting Relationship: Executive Director of Digital and Performance MarketingUnit: Central AdministrationDepartment: Marketing Operations-Central AdministrationCampus Location: Maxwell Center, Marion, IN with hybrid schedule (2 days in office / 3 days remote).Summary of Position: The Content Specialist is responsible for managing the research and development of digital centric content. As the Content Specialist you will work with the project partners to ensure all content is an accurate representation of all required pieces while maintaining the highest SEO standards. The content specialist will be responsible for creating and executing a digital content calendar to ensure regularly produced content to help drive high converting trafficDuties and ResponsibilitiesCreate Content Across Various platforms email, web, and social mediaAssists in the creation and deployment of marketing emails campaignsWork cross department, with project partners and the digital team to ensure all goals and required elements are metDevelop content strategies based on research to help reach program/initiative's target audiencesEnsure all content SEO standards are met to highest level of accuracyA/B test messaging and content areas to refine content approachWork with leadership, project partners, and key stockholders to develop and refine a content calendar to ensure accurate and fresh contentTracking and Reporting on consumer and content analyticsQualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.Education Bachelor's degree required, preferably in a related discipline (Marketing, Communications, Advertising, or similar fields)Experience Two to four (2-4) years of experience in a communication, writing or similar rolesExperience with a web analytics platform: Adobe Marketing Suite, Google Analytics, AdWords, etc.Experience with CMS platforms (CascadeCMS, Wordpress, etc.)Exposure to other online and digital marketing disciplines, such as SEM, SEO, social media, etc.Experience with web analytics, tag management systems, and/or data integrationsRequired Skills Ability to think analytically to identify and solve problemsDeep knowledge of SEO content and Conversion OptimizationStrong verbal and written communication skills, ability to convey analytics concepts and analysis to non-expertsAbility to travel as required to meet with vendors and service providers and to represent IWU at designated conferences, meetings, and eventsSkilled communicator with excellent verbal, written, and presentation skills, coupled with highly developed interpersonal skillDiversity StatementIWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member's earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.LIMITATIONS AND DISCLAIMERAs a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.Advertised: 30 Oct 2024 Eastern Daylight TimeApplications close: 30 Nov 2024 Eastern Standard Time