Content Strategist III Job at Mindlance in Cupertino

Job Details:Job Title: Content Strategist III (Retail Innovation Strategist)Location: Cupertino, CA (Onsite)Duration: 12 Months (Potential to Extend)Type: Full-time, ContractDescription:ResponsibilitiesThe Strategy team for Digital Experiences and Merchandizing group in Online Retail is looking for a Retail Innovation Strategist to support work on future-state digital experiences and content Conduct Third-Party Research: Conduct comprehensive market and competitive analysis to identify trends, opportunities, and best practices across both retail, customer experience, emerging tech trends, and contentSynthesize Insights: Analyze research findings to generate sharp, actionable insightsCollaborate with cross-functional team to integrate insights into broader business strategyDesign and Deliver Presentations: Create compelling presentations to communicate strategies, findings, and recommendations to stakeholders at all levels including executivesUse storytelling techniques to effectively convey complex information in a simple, high-impact manner.Develop Content Strategy: Craft comprehensive content strategies tailored to our client's digital platforms, ensuring consistency and alignment with brand objectives.Plan and create content calendars to support marketing campaigns and enhance customer engagement.Write Briefs: Develop clear and concise briefs for the Marketing & Communications (Marcom) team to guide content creation.Ensure briefs align with overall content and innovation strategies, providing necessary context and objectives.Stay Current with Online Trends and Gen Z Insights: Continuously monitor and analyze online trends, social media movements, and digital behaviors to inform strategy.Understand and anticipate the preferences and behaviors of Gen Z and other key demographics to tailor content and experiences effectively.Attributes: Innovation mindset: Demonstrate creativity and a forward-thinking mindset to develop unique solutions and strategies.Detail-Oriented: Pay close attention to detail to ensure accuracy and quality in all aspects of work.Strong Communicator: Display mastery of both verbal and written communication, with the ability to articulate ideas clearly and persuasively.Collaborative Team Player: Thrive in a team environment, fostering positive relationships and working effectively with diverse groups.Agile: Comfortable navigating a fast-paced, dynamic environment and adjusting to changing priorities.Digitally Savvy: Spend significant time online, actively observing and/or engaging with digital communities e.g. TikTok, IG, YouTube. Stay informed about cultural shifts and trends in eCommerce and social commerce.Desired Skills: Communications: Storytelling skills and experience presenting to an executive audienceAnalysis: Demonstrated ability to mine insights from data and to simplify complex ideas or data inputsStrategic Planning: Proven ability to develop and implement effective content and innovation strategies aligned with business goals.Research and Analysis: Expertise in synthesizing complex data into meaningful insights.Presentation Design: Skilled in creating visually appealing and impactful Keynote presentations5+ Years Experience in Retail or Technology Sector: Background in retail strategy, digital customer experience, Innovation, or content strategyMindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.