Gatesman
Assistant Media Planner/Buyer
Gatesman, Pittsburgh, Pennsylvania, us, 15289
Who We Are:
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don't shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it's building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.
Position Summary
The Assistant Media Planner/Buyer is responsible for providing administrative and analytical support in the development, execution, and maintenance of media plans while acquiring a working knowledge of cross-department collaboration and problem solving within a fast-paced, full-service ad agency. The Assistant Media Planner/Buyer works closely with media managers to develop and implement media campaigns tailored to reach specific audiences as efficiently and effectively as possible, taking into account current media consumption habits to ensure scale and relevance of each media buy.
Key Responsibilities:
Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaignsDevelop and present POVs, media analyses, and recommendations to agency team and clientsMeet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planningUtilize consumer data and media measurement tools such as Kantar, MRI-Simmons, and SEMRush to conduct research and generate appropriate reports (target audience development and media consumption, competitive analysis, performance tracking, budget reporting, etc.)Reconcile monthly billing invoices and discrepancies to ensure agency and client budget complianceEnsure orders are sent and received by agency vendorsBecome proficient at navigating self-serve media platforms (Google Ads, Microsoft Ads, Facebook Ads, Manager, LinkedIn Ads, etc.) to aid in setup of campaigns, monitor spend, and access reporting to analyze performance of in-market campaignsCompile media reports from various software and social platformsCoordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QAGeneral assistance to the Media Department as neededQualifications:
Bachelors degree in Marketing, Advertising, Communications, or a related field1-2 years of experience in media planning, advertising, or a related roleFast learner who easily adapts to various agency and client demandsA strong work ethic with the self-motivation needed to exceed expectationsFamiliarity with digital media buying platforms (Google Ads, Facebook Ads, etc.) preferredKnowledge of programmatic advertising and media buying processesExcellent written and verbal communication skillsExemplary organizational and multi-tasking abilitiesThe drive and ability to prioritize while working on multiple assignments under deadline pressuresA passion for media, advertising and staying updated with industry trendsGatesman Benefits:
Hybrid Work ScheduleMedical, Dental and Vision Insurance available on the first day of employmentFSA/HSA's401k with an employer matchUnlimited PTOFlex Friday's13 Holiday's including time off between Christmas and New YearsPaid Maternity and Paternity LeaveStrong culture and supportive working environment
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don't shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it's building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.
Position Summary
The Assistant Media Planner/Buyer is responsible for providing administrative and analytical support in the development, execution, and maintenance of media plans while acquiring a working knowledge of cross-department collaboration and problem solving within a fast-paced, full-service ad agency. The Assistant Media Planner/Buyer works closely with media managers to develop and implement media campaigns tailored to reach specific audiences as efficiently and effectively as possible, taking into account current media consumption habits to ensure scale and relevance of each media buy.
Key Responsibilities:
Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaignsDevelop and present POVs, media analyses, and recommendations to agency team and clientsMeet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planningUtilize consumer data and media measurement tools such as Kantar, MRI-Simmons, and SEMRush to conduct research and generate appropriate reports (target audience development and media consumption, competitive analysis, performance tracking, budget reporting, etc.)Reconcile monthly billing invoices and discrepancies to ensure agency and client budget complianceEnsure orders are sent and received by agency vendorsBecome proficient at navigating self-serve media platforms (Google Ads, Microsoft Ads, Facebook Ads, Manager, LinkedIn Ads, etc.) to aid in setup of campaigns, monitor spend, and access reporting to analyze performance of in-market campaignsCompile media reports from various software and social platformsCoordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QAGeneral assistance to the Media Department as neededQualifications:
Bachelors degree in Marketing, Advertising, Communications, or a related field1-2 years of experience in media planning, advertising, or a related roleFast learner who easily adapts to various agency and client demandsA strong work ethic with the self-motivation needed to exceed expectationsFamiliarity with digital media buying platforms (Google Ads, Facebook Ads, etc.) preferredKnowledge of programmatic advertising and media buying processesExcellent written and verbal communication skillsExemplary organizational and multi-tasking abilitiesThe drive and ability to prioritize while working on multiple assignments under deadline pressuresA passion for media, advertising and staying updated with industry trendsGatesman Benefits:
Hybrid Work ScheduleMedical, Dental and Vision Insurance available on the first day of employmentFSA/HSA's401k with an employer matchUnlimited PTOFlex Friday's13 Holiday's including time off between Christmas and New YearsPaid Maternity and Paternity LeaveStrong culture and supportive working environment