Senior Director, Marketing - Products & Experiences

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SUMMARY BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. The Senior Director, Marketing - Products & Experiences will lead marketing for new properties incubated within the Products & Experiences department at BSE Global. This role will support Executive Leadership by providing thought leadership and primary marketing responsibility to help conceive, launch and grow new businesses in sectors including Digital Media, Live Experiences, and Consumer Products. The individual will set marketing goals, establish target audiences, form commercial strategies & tactics, build multi-channel go-to-market campaigns, and craft measurement frameworks. Additionally, this person will support various marketing functions including developing brand strategy/architecture, crafting visual identities and conceiving full-funnel consumer marketing tactics. Our ideal candidate will operate as a marketing generalist, bringing an entrepreneurial mentality to develop new brands/concepts and reach priority consumers. They will serve as an internal champion within Marketing, educating the broader team on business goals, strategies & timelines and help to unlock brand and business value. This will entail close collaboration with marketing functions inclusive of Brand and Consumer Marketing, Creative, Content, International Marketing & Innovation, and Merchandising. JOB DESCRIPTION - WHAT YOU'LL DO

• Provide marketing consultation and stewardship across the full lifecycle for new brands and properties launching within the Product & Experiences division across:

• Development

• Explore market opportunity, operating needs, potential audience size, revenue/pricing models, marketing budget, etc.
• Work with Data, Analytics & Insights team to assess the viability of the property within the market, investigate market trends, competitive landscape, etc.
• Identify harmonies that may exist across the BSE portfolio and determine how those can be leveraged to achieve objectives

• Pre-Launch

• Project lead brand development, visual identity and brand strategy workstreams
• Identify marketing targets and establish critical metrics
• Develop recommendations on marketing budget and resource needs
• Partner with Content & Consumer Tech teams to build strategies for social media, content production, and digital product (web, app, email) development.
• Liaise cross-functionally around strategy and integration with departments including Partnerships, Ticketing, Community, DE&I, Communications, etc.
• As appropriate, identity marketing agencies/vendors and establish relationships

• Launch

• Craft campaign concepts, creative and go-to-market plans
• Set key performance indicators and measurement strategies that support goals related to building brand awareness, acquiring customers, building affinity and driving retention
• Collaborate with the Comms team around launch timing and earned media tactics
• Liaise with Content team to launch social channels, distribute content and implement audience development plans

• Post-Launch

• Measure, report, and optimize against goals and important metrics
• Establish fiscal marketing goals and develop long-term strategies to achieve them
• Work with Finance and Executive leaders to set annual marketing budgets
• Continue to champion the property internally to ensure that it is successfully integrated into the BSE ecosystem and externally with consumers/partners

WHAT YOU WILL BRING

• 10+ years of experience in Marketing in Brand Manager and/or marketing generalist roles
• Expertise within Media, Consumer/Lifestyle Products and/or Live Entertainment industries
• Experience in brand strategy, experiential marketing, performance marketing, lifecycle marketing and/or digital marketing are all highly beneficial
• Understanding of customer acquisition, conversion and retention marketing principles
• Stay up-to-date with industry trends and identify findings/takeaways for consideration

WHO YOU ARE

• Innovation minded with experience developing/launching brands, bringing new products to market and/or working at start-ups with proven track record of developing marketing strategies and commercial initiatives that drive value
• Highly adaptable and comfortable with ambiguity
• Intellectually curious individual and creative problem solver
• Analytically minded thinker, capable of applying data to inform business strategies and decisions
• Team-first demeanor, with the ability to cultivate productive, trust-based relationships
• Proficient communicator capable of effectively leading meetings and presentations
• Capacity to excel in a fast-paced environment, delivering projects on brief and within timeline

TRAVEL REQUIREMENTS May be required to travel on occasion; trips may require air travel and/or overnight stay for one or more nights. SALARY RANGE $140,000-$165,000 WORK ENVIRONMENT Works primarily in an office environment but is expected to occasionally attend events on evenings, weekends and holidays. We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.