Digital Marketing Senior Analyst

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Regular or Temporary: Regular Language Fluency: English (Required) Work Shift: 1st shift (United States of America) Please review the following job description: The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on the Truist.com website focusing on Consumer Products such as Deposit or Credit Card products. You will own the planning, coordination, and delivery of product offers and messaging within the unauthenticated website experience. By collaborating with partners within various functions in Marketing, Analytics, Tech and Development, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll also closely collaborate with Content and Design teams on the creation and ongoing maintenance of product related digital marketing assets. You’ll leverage data driven insights to propose test & learn initiatives that improve site performance and product conversion. You’ll educate our team and partners on site/page performance and any related campaign results, reinforcing a culture of KPI measurement (i.e. conversion, performance, engagement). ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. Oversee the end-to-end management of product related assets within unauthenticated website experience including digital marketing campaigns, ensuring timely execution and delivery. Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with Truist’s customers. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process. Collaborate with cross-functional teams to leverage integrated marketing programming and effective strategies that achieve measurable business objectives. Effectively communicate with partners and proactively maintain and manage project work plans to successfully meet deadlines. Partner with Digital Commerce and LOB marketing to develop product specific roadmaps to achieve specific unit, revenue or balance goals through digital marketing strategies. Work with Search Engine Optimization teams to optimize the website and ultimately increase visibility within search engines. Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities to establish and track KPIs. Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage. Demonstrate strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights. QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training. • Seven years of related experience or an equivalent combination of education and experience. • Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. • Sound and comprehensive understanding of business, organizational strategies and managing a process. • Experience managing concurrent projects and/or project work streams. • Solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services. • Ability to independently lead projects of significant complexity and risk exposure. • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities. • Sophisticated analytical skills and the ability to solve complex technical and business problems Ability to influence others to adopt a new perspective. • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry. Preferred Qualifications: • Master's degree or MBA and previous experience in the banking industry. • Experience developing digital marketing strategies that drive traffic and conversions. • Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams. • Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment. • Working knowledge of American Disabilities Act (ACT) compliance requirements • Experience with Adobe products (AEM, Workfront, Test and Target, Analytics, Audience Manager and Adobe Cloud). • Understanding of API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools. OTHER JOB REQUIREMENTS / WORKING CONDITIONS Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site (https://benefits.truist.com/) . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work. Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf) Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)