Sr. Manager, Regional Marketing (Americas), Digital Pathology
Leica Biosystems, Deer Park, IL, United States
Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.
Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.
The Sr. Manager, Regional Marketing (Americas), Digital Pathology for Leica Biosystems is responsible for driving growth for Leica's Digital Pathology portfolio through the execution of the annual marketing plan including strategic alignment of content, messaging, and demand generation in the Americas (U.S., Canada, LATAM) market. This role will work closely with both the Global Marketing Organization and North America Commercial Team to develop, test, and implement messaging, tactics, and tools to grow the Leica Digital Pathology business. This role will engage directly with target customers and segments within the region to understand voice of customer and translate that into strategy and programs that demonstrate the value of Leica Biosystems solutions in the Digital Pathology workflow.
This position is part of the Americas Commercial Organization and located in Deer Park, IL and will be on-site. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.
You will be a part of the Americas Regional Marketing Team and report to the Director, Regional Marketing - Americas responsible for developing and executing the regional marketing strategy to grow the business. If you thrive in a fast-paced, impactful role and want to work to build a world-class marketing organization-read on.
In this role, you will have the opportunity to:
• Develop cohesive, value-based messaging to be deployed to the North America customer supporting Leica Biosystems Digital Pathology solutions
• Monitor, analyze, and understand how changing marketplace dynamics, competitive activity, customer segment, and industry trends influence customer buying decisions.
• Partner with the North America Commercial team to drive growth in key segments based on customer visibility, segmentation, targeting, and analyzing and providing competitive insights
• Analyze competitive customer wins to glean insights, refine positioning strategies, and equip sales teams with effective tools and tactics to secure and capitalize on competitive victories in the market.
• Partner with the Workflow Solutions team to develop evidence-based marketing content
The essential requirements of the job include:
- Bachelor's degree in a related field with 5+ years of marketing / related experience or Master's degree with 3+ years of experience
- Detailed understanding of North America Medical Device/Diagnostic industry and healthcare landscape, including buyer's segmentation, selling process, and regulatory environments.
- An established understanding of US healthcare entities
- Solid command of marketing techniques and methodologies.
- Superior project management skills with demonstrated ability to operate independently in large matrixed organizations and rapidly changing environments.
- Proficiency with modern data analysis software is helpful but not required.
- Specific experience in IVD products is highly desirable but not required.
- Digital Marketing Experience
At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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