General Motors of Canada is hiring: Marketing Strategy Intelligence Lead, Equity

Job DescriptionThis role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.The Creative/Equity and Demand Spaces/FFR/EBI Insights Lead possesses knowledge of marketing segmentation, creative testing, media driven marketing insights from segmentation, paired with exemplary tracking knowledge and brand equity measurement insight. They work cross-functionally and collaboratively with US brand teams, leading measurement, insight generation, media insight execution measurement and brand positioning recommendation development.Each position will serve as the lead for leveraging Brand creative measurement and Demand Spaces / FFR performance reporting respectively. Their work deals with strategy/positioning recommendations, human ‘segment’ data storytelling, media guidance insights and recommendations. They will work with GM and contractor teams, GM Research and associated agencies to drive towards the PDM vision of being a consumer centric source of competitive advantage in marketing performance measurement.Responsibilities include:Provide Demand Space insights to ensure brands deliver focused, distinctive marketing (driving FFR growth)Launch & maintain Creative Excellence KPI, holding marketing and CAORs accountable for FFR/HVB delivery.Tie Demand Spaces and Creative excellence to brand tracking insights (Brand Power)Lead the commercial implementation of Ehrenberg Bass philosophies of growth, embedding into measurement.Leverage social listening practice for brand equity, creative and earned insightsCollaborate across PDM & GMR disciplines to deliver united and holistic reporting, KPI development and trackingDistill large marketing data sets into actionable insights and recommendations, expert storyteller on human behavior blended with strong commercial acumenDeliver reporting updates to Brand CMOs as neededDevelop and implement one common creative measurement strategy - deliverables and delivery process (i.e. dashboards, reporting, strategic insights and recommendations)Educate agencies on GM’s standardized performance measurements, ensuring alignment of Key Performance Indicators and advising on how campaign measurement can assist in driving better business decisions.Proactively work with brand leads, media team and other key stakeholders to help them identify opportunities to improve brand positioning strategy and creative enhancements.Lead creative, Demand Spaces and EBI learning agenda development across teamsParticipate in measurement/KPI planning for existing and emerging channels, establish KPIs with CAORsQualifications/Demonstrated Experience:Bachelor Degree5+ years’ experience with brand equity and creative analytics and marketing analytics in generalExperience in strategy, media activation, creative developmentExperience in guiding campaign analytics across creative, market segmentation and brand health insightsDeep understanding of segmentation models, from methodology to commercial applicationExperience in managing insights for strategic planning – equity, brand positioning, creative maturationAble to build frameworks that advance GM marketing's ability to build holistic, consumer centric brand strategiesExpert in Creative analytics with a deep knowledge of methodologies across channels, survey to observational analytics, pre, post, always on and dynamic testing approachesExcellent collaboration skills across diverse internal marketing teams, creative agencies and media vendorsA consumer-centric, results-driven mindset - with a portfolio of achievements to back it upDemonstrated ability to work proactively and independently while also collaborating with stakeholdersHighly organized and process-oriented, easily able to manage and prioritize multiple high priority projectsComfortable establishing and enforcing new standards and processes to ensure alignmentGM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.#LI-MO1About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits, in addition to many others:• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;• Company and matching contributions to 401K savings plan to help you save for retirement;• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;• Tuition assistance and student loan refinancing;• Discount on GM vehicles for you, your family and friends.Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.#J-18808-Ljbffr