Luminous Trends Inc Defunct
Digital Marketing Specialist
Luminous Trends Inc Defunct, Sugar Land, Texas, United States, 77479
Job Duties
Strategizing,creating, optimizing, and executing digital marketing campaigns, managingplatforms for online promotional campaigns in diverse categories of digitalimplementation including web design, digital advertising, email marketing,e-merchandising, online learning, digital video, digital online broadcast(webinars and live stream), online content management and other related digitalmarketing areas. Creating and implementing digital marketing assets andperforming other marketing activities to meet business objectives and revenuegoals. Managing digital content, content procurement, development, and contentposting activities. Creating and implementing digital marketing assets andperforming other marketing activities to meet business objectives and revenuegoals. Managing digital content, content procurement, development, and contentposting activities. Maintaining brand standards for Luminous Trends and itsvendor partners. Consulting with design teams for digital specifications.Reviewing and edits all incoming content to ensure product consistency,spelling, pricing, promotional or launch materials meet specified requirementsand parameters, translations, etc. Sharing best-of-class deliverables andstrategies, tools and processes internationally across regions and businesses.Tracking, collecting, analyzing, and reporting data, identifying trends andinsights and evaluating results to achieve maximum ROI for on-site campaigns.Performing testing on landing pages using digital tools to measure performance.Using audience segmentation to deliver personalized content for specificchannel promotions. Identifying deficiencies, recommending improvements, andidentifying opportunities for enhancement. Managing outside marketing agenciesand partnerships, third party provider e-commerce feeds, and vendor payment andinitiative planning. Optimizing and improving strategic digital marketingactivities by recommending traffic building strategies. Supporting marketing indriving traffic to attract and new customers, gain user adoption, andincrease on-line sales. Use of SQL, CSS,UI/UX Design, Video Content Curation, Sitemap creation, Tag management, KeywordResearch, Google Tag Manager, Funnel Creation with Hubspot and Mailchimp,Media buying, Social Media ads, Agile/Scrum.
Minimum requirements
Education:
None
Experience:
3years experience in the positionoffered or a related position.
Special skills:
Aforementioned 3years experience must include the following:
SQL,CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management,Keyword Research, Google Tag Manager, Funnel Creation with Hubspot andMailchimp, Media buying, Social Media ads, Agile/Scrum.
Strategizing,creating, optimizing, and executing digital marketing campaigns, managingplatforms for online promotional campaigns in diverse categories of digitalimplementation including web design, digital advertising, email marketing,e-merchandising, online learning, digital video, digital online broadcast(webinars and live stream), online content management and other related digitalmarketing areas. Creating and implementing digital marketing assets andperforming other marketing activities to meet business objectives and revenuegoals. Managing digital content, content procurement, development, and contentposting activities. Creating and implementing digital marketing assets andperforming other marketing activities to meet business objectives and revenuegoals. Managing digital content, content procurement, development, and contentposting activities. Maintaining brand standards for Luminous Trends and itsvendor partners. Consulting with design teams for digital specifications.Reviewing and edits all incoming content to ensure product consistency,spelling, pricing, promotional or launch materials meet specified requirementsand parameters, translations, etc. Sharing best-of-class deliverables andstrategies, tools and processes internationally across regions and businesses.Tracking, collecting, analyzing, and reporting data, identifying trends andinsights and evaluating results to achieve maximum ROI for on-site campaigns.Performing testing on landing pages using digital tools to measure performance.Using audience segmentation to deliver personalized content for specificchannel promotions. Identifying deficiencies, recommending improvements, andidentifying opportunities for enhancement. Managing outside marketing agenciesand partnerships, third party provider e-commerce feeds, and vendor payment andinitiative planning. Optimizing and improving strategic digital marketingactivities by recommending traffic building strategies. Supporting marketing indriving traffic to attract and new customers, gain user adoption, andincrease on-line sales. Use of SQL, CSS,UI/UX Design, Video Content Curation, Sitemap creation, Tag management, KeywordResearch, Google Tag Manager, Funnel Creation with Hubspot and Mailchimp,Media buying, Social Media ads, Agile/Scrum.
Minimum requirements
Education:
None
Experience:
3years experience in the positionoffered or a related position.
Special skills:
Aforementioned 3years experience must include the following:
SQL,CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management,Keyword Research, Google Tag Manager, Funnel Creation with Hubspot andMailchimp, Media buying, Social Media ads, Agile/Scrum.