Byrider
Marketing Director
Byrider, Carmel, Indiana, United States, 46033
Job Title:
Marketing Director (Franchise Digital Strategy and Content) Job Overview for Marketing Director:
We’re looking for a dynamic Marketing Director to oversee the strategy, management, and growth of our company’s digital presence, focusing on our website, creative content, and overall digital marketing initiatives. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to elevate brand visibility and customer engagement. Rewards for Marketing Director: Competitive starting salary based on experience Annual incentive plan Great benefits & paid time off Nice corporate office in Carmel, IN Able to work remotely at times An established national company in business 36 years Industry best customer program Responsibilities of Marketing Director: Website Strategy and Management Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals. Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement. Monitor website performance metrics and provide actionable insights for continuous improvement. Content Creation and Management Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.). Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company’s value proposition and marketing goals. Ensure all content is SEO-optimized, accessible, and meets brand guidelines. Digital Marketing Strategy and Execution Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation. Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs. Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches. Franchisee Collaboration and Support Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts. Monitor and analyze franchisee marketing performance, offering tailored recommendations and support. Team Leadership Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices. Partner with cross-functional teams to align marketing strategies with broader business objectives. Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company’s overall marketing capabilities. Qualifications for Marketing Director: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or relevant certification is a plus. 5+ years of experience in digital marketing, with a focus on website management, content creation, and strategy development. Proven track record of managing digital marketing campaigns and website projects. Proficiency with web analytics tools (Google Analytics, SEMrush, etc.), CMS platforms, and marketing automation tools. Strong understanding of SEO/SEM, content strategy, and UX principles. Excellent communication, leadership, and project management skills. Keywords: Marketing, Director, Leader, Manager
Marketing Director (Franchise Digital Strategy and Content) Job Overview for Marketing Director:
We’re looking for a dynamic Marketing Director to oversee the strategy, management, and growth of our company’s digital presence, focusing on our website, creative content, and overall digital marketing initiatives. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to elevate brand visibility and customer engagement. Rewards for Marketing Director: Competitive starting salary based on experience Annual incentive plan Great benefits & paid time off Nice corporate office in Carmel, IN Able to work remotely at times An established national company in business 36 years Industry best customer program Responsibilities of Marketing Director: Website Strategy and Management Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals. Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement. Monitor website performance metrics and provide actionable insights for continuous improvement. Content Creation and Management Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.). Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company’s value proposition and marketing goals. Ensure all content is SEO-optimized, accessible, and meets brand guidelines. Digital Marketing Strategy and Execution Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation. Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs. Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches. Franchisee Collaboration and Support Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts. Monitor and analyze franchisee marketing performance, offering tailored recommendations and support. Team Leadership Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices. Partner with cross-functional teams to align marketing strategies with broader business objectives. Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company’s overall marketing capabilities. Qualifications for Marketing Director: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or relevant certification is a plus. 5+ years of experience in digital marketing, with a focus on website management, content creation, and strategy development. Proven track record of managing digital marketing campaigns and website projects. Proficiency with web analytics tools (Google Analytics, SEMrush, etc.), CMS platforms, and marketing automation tools. Strong understanding of SEO/SEM, content strategy, and UX principles. Excellent communication, leadership, and project management skills. Keywords: Marketing, Director, Leader, Manager