Director of Membership & Communication Job at The Peninsula Golf & Count
The Peninsula Golf & Country Club, San Mateo, CA, US
Job Description
Membership Duties and Responsibilities:
· Develop and ensure that established procedures for processing prospective member applications are consistently followed from beginning to end.
· Responsible for administrative processing of member applications and all appropriate established membership administrative reports.
· Assist prospective members in fulfilling application requirements.
· Processes all requests for- and transfers of membership.
· Conducts onboarding orientation program and/or tours for new members.
· Develop and implement prospective member functions.
· Develops, implements, manages, and monitors member retention strategies.
· Assesses the need for and makes recommendations regarding member retention and recruitment to help ensure that the needs of ever-changing markets are met.
· Works as staff liaison with the Membership Committee, working with committee chair on agenda and minutes for the committee.
· Follows-up on member referrals.
· Organizes the production of membership kits.
· Maintains a file of club history information (to include exit interviews).
· Responsible for maintaining confidentiality of all member information.
· Surveys other clubs for their best practices and revising club membership policies.
Communication Duties and Responsibilities:
· Responsible for the overall production of the quarterly newsletter, including but not limited to content collection, establishing priorities & format, editing, sending to designer for printing and distribution.
· Liaise with the Board regarding Membership pricing, categories, recruiting, sales, waitlist activity.
· Prepares and coordinates monthly Board of Directors meeting materials and agenda to include gathering and preparing Committee materials for Board review.
· Promote club activities and events in a manner that engages the membership.
· Supports annual Board and Committee nominating and election process.
· Effectively responds to member comments in accordance with club standards, policies, and rules; uses ideas, feedback and suggestions to continuously improve member services.
· Reports all approved new members to aAccounting & other pertinent managers/staff to initiate proper administration of their memberships; ensures applications are completely and properly filled out and initiation and transfer fees are collected.
· Oversees internal messaging (bulletin boards, digital signage) and external (mobile app, website, social media) strategies, ensuring our club standards and guidelines are being upheld across all platforms.
· Develops, manages, and updates the club’s marketing plan.
· Is present during club operating hours and events to assist in greeting members and guests.
· Completes other appropriate assignments as instructed by the General Manager.
Requirements:· Bachelor’s degree in communications, Marketing, Public Relations, Hospitality, or a related field.
· Strong organizational, with attention to detail and project management skills with the ability to handle multiple tasks simultaneously.
· Exceptional written and verbal communication skills with the ability to communicate clearly effectively across various members segments.
· Ability to solve practical problems and deal with a variety of variable situations where only limited standardization exists.
· High degree of professionalism on professionalism, discretion, and ability to handle confidential information.
· Proficient in MS Office Suite, Canva, Jonas and website/content management systems (CMS); experience with email marketing tools (e.g., Jonas software) is a plus.
· Hospitality/Private Club experience (is a plus).
· Must be flexible to any work shifts - days, evenings, weekends, and holidays. Shifts may vary based on business needs.