Mitchell Martin
ABM and Marketing Automation Manager
Mitchell Martin, Secaucus, New Jersey, us, 07094
Title:
ABM and Marketing Automation Manager
Location:
Regional, Northeastern Area (Hybrid, two days onsite)Employment Type:
Full-Time/Perm
Description:• The ABM and Marketing Automation Manager is responsible for planning, developing, and executing account-based marketing and marketing automation initiatives.• This role serves as a key strategic advisor to the Digital team and collaborates with cross-functional teams to optimize digital marketing campaigns.• The position involves implementing and managing digital strategies, administering marketing platforms, and enhancing marketing automation technologies.• Additionally, the Manager will provide mentorship, ensure governance of marketing systems, and support the organization's marketing and communications strategies.
Primary Responsibilities:• Act as an expert user and administrator for marketing automation and account-based marketing platforms.• Manage and maintain enhancements, governance, and platform maintenance.• Lead workstreams for new marketing technology projects and system implementation.• Design, implement, and analyze marketing campaigns, identifying opportunities for workflow and lead optimization.• Develop and execute marketing campaigns, configure user groups, and generate reports.• Conduct training for new users and facilitate the use of platform features.• Segment and target audiences based on organizational data.• Collaborate with teams and agencies to create and support digital marketing efforts.• Maintain a campaign calendar to track and coordinate marketing initiatives.• Mentor team members and guide marketing automation and ABM strategies.• Provide updates to senior management regarding projects and system governance.
Required Skills:• Minimum of five years of experience in digital marketing, focusing on automation and account-based marketing.• Proficient in various digital marketing platforms and technology solutions.• Strong understanding of digital channels, marketing technology applications, and privacy regulations.• Skilled in data analysis, lead generation, and campaign optimization.• Excellent communication skills, both written and oral.• Proficiency in standard office software (Word, Excel, PowerPoint, Outlook).
Desired Skills:• Certification in account-based marketing or marketing automation platforms.• Familiarity with content management systems (CMS) and audience persona development.• Knowledge of privacy regulations impacting marketing technologies.
Education:• Bachelor's Degree required.
Compensation:Pay Range:$91000-$130000
Benefits:Learn more about our benefits offerings here: https://www.mitchellmartin.com/careers/benefits-perks
EEO Statement:Learn more about our EEO policy here: https://www.mitchellmartin.com/eoe-statement
#LI-NG1
ABM and Marketing Automation Manager
Location:
Regional, Northeastern Area (Hybrid, two days onsite)Employment Type:
Full-Time/Perm
Description:• The ABM and Marketing Automation Manager is responsible for planning, developing, and executing account-based marketing and marketing automation initiatives.• This role serves as a key strategic advisor to the Digital team and collaborates with cross-functional teams to optimize digital marketing campaigns.• The position involves implementing and managing digital strategies, administering marketing platforms, and enhancing marketing automation technologies.• Additionally, the Manager will provide mentorship, ensure governance of marketing systems, and support the organization's marketing and communications strategies.
Primary Responsibilities:• Act as an expert user and administrator for marketing automation and account-based marketing platforms.• Manage and maintain enhancements, governance, and platform maintenance.• Lead workstreams for new marketing technology projects and system implementation.• Design, implement, and analyze marketing campaigns, identifying opportunities for workflow and lead optimization.• Develop and execute marketing campaigns, configure user groups, and generate reports.• Conduct training for new users and facilitate the use of platform features.• Segment and target audiences based on organizational data.• Collaborate with teams and agencies to create and support digital marketing efforts.• Maintain a campaign calendar to track and coordinate marketing initiatives.• Mentor team members and guide marketing automation and ABM strategies.• Provide updates to senior management regarding projects and system governance.
Required Skills:• Minimum of five years of experience in digital marketing, focusing on automation and account-based marketing.• Proficient in various digital marketing platforms and technology solutions.• Strong understanding of digital channels, marketing technology applications, and privacy regulations.• Skilled in data analysis, lead generation, and campaign optimization.• Excellent communication skills, both written and oral.• Proficiency in standard office software (Word, Excel, PowerPoint, Outlook).
Desired Skills:• Certification in account-based marketing or marketing automation platforms.• Familiarity with content management systems (CMS) and audience persona development.• Knowledge of privacy regulations impacting marketing technologies.
Education:• Bachelor's Degree required.
Compensation:Pay Range:$91000-$130000
Benefits:Learn more about our benefits offerings here: https://www.mitchellmartin.com/careers/benefits-perks
EEO Statement:Learn more about our EEO policy here: https://www.mitchellmartin.com/eoe-statement
#LI-NG1