Eisenhower Health
V.P. Marketing and Communications ACHS
Eisenhower Health, Rancho Mirage, California, United States, 92271
Job Objective:
A brief overview of the position. Serves as part of the Center's leadership team, leads the strategy and management of the Center's marketing and communications efforts and advises the President and CEO, senior leaders, and staff on a broad range of initiatives and strategies to promote and support the Center's mission, strategic priorities, sales, programs, and events.
Reports to President and CEO, Annenberg Center for Health Sciences at Eisenhower
Supervises N/A
Ages of Patients N/A
Blood Borne Pathogens Minimal/No Potential
Qualifications Education Required: Bachelor's degree Preferred: Master's degree
Licensure/Certification N/A
Experience Required: Eight (8) years of business-to-business healthcare marketing experience Preferred: Experience driving brand awareness and engagement, ideally in the medical education sector servicing health systems, hospitals, providers, pharmaceuticals, and consumer products companies focused on food as medicine, nutrition, and supplements
Essential Responsibilities Serves as a central role in shaping the Center's brand position, identity, and voice across audiences, while ensuring consistency and cohesion across channels. Develops content, campaigns, and partnerships backed by credible analytics that bring the Center's brand to life in unique and compelling ways. Works cross-functionally with business development, IT and design to lead and execute marketing efforts that support sales to new customers including health systems, hospitals, providers, health consumer products companies, and pharmaceuticals. Oversees execution of the Center's social media, meetings, and conference strategies to grow and strengthen audience engagement. Delivers credible ROI effectiveness metrics for brand initiatives to build clear business case for increased investment in brand marketing. Performs other duties as assigned.
A brief overview of the position. Serves as part of the Center's leadership team, leads the strategy and management of the Center's marketing and communications efforts and advises the President and CEO, senior leaders, and staff on a broad range of initiatives and strategies to promote and support the Center's mission, strategic priorities, sales, programs, and events.
Reports to President and CEO, Annenberg Center for Health Sciences at Eisenhower
Supervises N/A
Ages of Patients N/A
Blood Borne Pathogens Minimal/No Potential
Qualifications Education Required: Bachelor's degree Preferred: Master's degree
Licensure/Certification N/A
Experience Required: Eight (8) years of business-to-business healthcare marketing experience Preferred: Experience driving brand awareness and engagement, ideally in the medical education sector servicing health systems, hospitals, providers, pharmaceuticals, and consumer products companies focused on food as medicine, nutrition, and supplements
Essential Responsibilities Serves as a central role in shaping the Center's brand position, identity, and voice across audiences, while ensuring consistency and cohesion across channels. Develops content, campaigns, and partnerships backed by credible analytics that bring the Center's brand to life in unique and compelling ways. Works cross-functionally with business development, IT and design to lead and execute marketing efforts that support sales to new customers including health systems, hospitals, providers, health consumer products companies, and pharmaceuticals. Oversees execution of the Center's social media, meetings, and conference strategies to grow and strengthen audience engagement. Delivers credible ROI effectiveness metrics for brand initiatives to build clear business case for increased investment in brand marketing. Performs other duties as assigned.