Wayfair
Senior Analyst, Retail Outlet Marketing
Wayfair, Boston, Massachusetts, us, 02298
The Product Monetization Team (within Global Returns & Incidents) provides enablement and analytics support for Wayfair's Open Box, Outlet, and Liquidation channels, as well as the expansion into any new segments involving the resale of returned and distressed inventory. The marketing function (within Outlet) is responsible for driving overall store traffic through new customer acquisition, as well as improving our conversion rate by effectively communicating the value of our product offerings. The marketing team partners with operations and technology in support of growth initiatives to scale both profitably and efficiently, which ultimately lowers the cost of operations.
What You'll Do
Develop and implement scalable marketing strategies that drive customer foot traffic to our existing Outlet stores with a high intent to purchase.
Create targeting and segmentation approaches to acquire new customers and bring existing customers back, then partner cross-functionally with teams to expand to new locations.
Conduct deep dive reviews of performance metrics to derive insights, identify opportunities, and optimize campaigns across platforms like Facebook, Instagram, TikTok, and Google.
Build dashboards, visualizations, and prototypes to translate data sets into driving insights and actions.
Present insights or analyses to a large audience with pointed business recommendations.
Test new online and offline marketing channels that will drive incremental revenue, with proper attribution methodologies established to measure return on advertising spend.
Plan seasonal and holiday promotions across our Outlet store network; partner with the pricing and inventory replenishment functions to align on storewide or product category level discounts.
Work directly with Outlet store team associates on marketing content creation and following best practices for posting on social media platforms to drive increased brand awareness.
What You'll Need
Bachelor’s degree with a business marketing and/or communications focus; a minor in math, economics, or statistics coursework is also preferred, but not required.
2+ years of professional experience in a marketing strategy and execution role. Retail and e-commerce start-up background is strongly preferred.
Strong analytical skills, with the ability to generate insights and solutions or build a story and strategy from large data sets, including both qualitative and quantitative factors.
Excellent critical thinking, as well as verbal and written communication skills - ability to break down and communicate complex ideas in order to influence cross-functional stakeholders.
An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive. Exceptional time management, organization, and attention to detail.
Advanced experience with Microsoft Excel or Google Sheets, SQL or GBQ, and data visualization tools such as Google Data Studio (Looker, Tableau, or PowerBI).
An Important Note about Wayfair's In-Office Policy:
All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.
Massachusetts Applicants : I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us atdataprotectionofficer@wayfair.com.
What You'll Do
Develop and implement scalable marketing strategies that drive customer foot traffic to our existing Outlet stores with a high intent to purchase.
Create targeting and segmentation approaches to acquire new customers and bring existing customers back, then partner cross-functionally with teams to expand to new locations.
Conduct deep dive reviews of performance metrics to derive insights, identify opportunities, and optimize campaigns across platforms like Facebook, Instagram, TikTok, and Google.
Build dashboards, visualizations, and prototypes to translate data sets into driving insights and actions.
Present insights or analyses to a large audience with pointed business recommendations.
Test new online and offline marketing channels that will drive incremental revenue, with proper attribution methodologies established to measure return on advertising spend.
Plan seasonal and holiday promotions across our Outlet store network; partner with the pricing and inventory replenishment functions to align on storewide or product category level discounts.
Work directly with Outlet store team associates on marketing content creation and following best practices for posting on social media platforms to drive increased brand awareness.
What You'll Need
Bachelor’s degree with a business marketing and/or communications focus; a minor in math, economics, or statistics coursework is also preferred, but not required.
2+ years of professional experience in a marketing strategy and execution role. Retail and e-commerce start-up background is strongly preferred.
Strong analytical skills, with the ability to generate insights and solutions or build a story and strategy from large data sets, including both qualitative and quantitative factors.
Excellent critical thinking, as well as verbal and written communication skills - ability to break down and communicate complex ideas in order to influence cross-functional stakeholders.
An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive. Exceptional time management, organization, and attention to detail.
Advanced experience with Microsoft Excel or Google Sheets, SQL or GBQ, and data visualization tools such as Google Data Studio (Looker, Tableau, or PowerBI).
An Important Note about Wayfair's In-Office Policy:
All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.
Massachusetts Applicants : I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us atdataprotectionofficer@wayfair.com.