Hawkins Ash CPAs
Marketing Manager
Hawkins Ash CPAs, Green Bay, Wisconsin, United States, 54311
HAWKINS ASH CPAS IS LOOKING TO HIRE A MARKETING MANAGER LOCATED IN OUR
GREEN BAY
OFFICE. At Hawkins Ash CPAs, we place value on
you
and
your career . We celebrate and encourage both personal and professional growth and empower leaders. We cultivate and preserve a strong culture of inclusivity - where everyone is invited to boldly share their ideas and perspectives. Our culture is a connected team, dedicated to mutual respect and personal growth. We strive to provide professional freedom and flexibility, and we collaborate to achieve measurable success for clients and team members. Hawkins Ash CPAs truly cares about the people around us--our employees, clients, and community. Whether you are a recent graduate or experienced professional, a rewarding and fulfilling career is waiting for you at Hawkins Ash CPAs. Come join a team where commitment to care, compassion, growth and leadership are top priorities! As a Marketing Manager, you will: Drive the firm's brand strategy by developing and deploying strategic marketing and communications plans to fulfill the goals of the firm, each office, and business line. Work in cross-functional teams to fulfill marketing plans within budget, deadlines, and brand standards. Measure and report the results of each tactic executed and make recommendations for improvement. Oversee and set department goals; determine workflow and timelines to ensure the timely and accurate completion of all projects. Coordinate with department and firm leaders to determine content needs and select and maintain vendor relationships. Oversee and create digital, video, and print content. Complete and review advertising and promotional activity contracts to reserve advertising space and understand and act on the responsibilities of an advertiser/promoter. Develop and execute strategic marketing plans around company events, including identify target audiences, create promotional campaigns, manage budgets, select venues, coordinate with vendors, and analyze post-event data to measure success and identify areas for improvement. Manage and update webpages and blog posts using CMS. Manage external web master page to make significant updates as needed and provide support to employee users. Review social media content on each platform including LinkedIn, Facebook, Instagram, YouTube, and Google to engage followers and provide training to employee users. Collaborate with the HR team to develop and implement recruitment marketing strategies, create engaging job postings and marketing materials to attract top talent, and utilize various channels, including social media, to promote the company as an employer of choice. Drive the firm's brand strategy, including potentially redefining and reimagining current brand strategy. Develop and send news releases to media outlets serving as Firm Liaison to media inquiry. Perform other job-related duties as assigned. Our ideal candidate will have: Bachelor's degree in marketing, communications, business administration, or public relations preferred 7 - 8 years of progressive marketing experience 3 years of leadership and management experience Experience with Adobe Illustrator, Photoshop, Microsoft Office (Word and PowerPoint), Constant Contact, and Wordpress Enjoy the great benefits at Hawkins Ash CPAs such as generous PTO; 401k match; health, dental, vision, and life insurance; wellness programs; flexible work-life balance; and so much more! This is a great opportunity to join an amazing team!
GREEN BAY
OFFICE. At Hawkins Ash CPAs, we place value on
you
and
your career . We celebrate and encourage both personal and professional growth and empower leaders. We cultivate and preserve a strong culture of inclusivity - where everyone is invited to boldly share their ideas and perspectives. Our culture is a connected team, dedicated to mutual respect and personal growth. We strive to provide professional freedom and flexibility, and we collaborate to achieve measurable success for clients and team members. Hawkins Ash CPAs truly cares about the people around us--our employees, clients, and community. Whether you are a recent graduate or experienced professional, a rewarding and fulfilling career is waiting for you at Hawkins Ash CPAs. Come join a team where commitment to care, compassion, growth and leadership are top priorities! As a Marketing Manager, you will: Drive the firm's brand strategy by developing and deploying strategic marketing and communications plans to fulfill the goals of the firm, each office, and business line. Work in cross-functional teams to fulfill marketing plans within budget, deadlines, and brand standards. Measure and report the results of each tactic executed and make recommendations for improvement. Oversee and set department goals; determine workflow and timelines to ensure the timely and accurate completion of all projects. Coordinate with department and firm leaders to determine content needs and select and maintain vendor relationships. Oversee and create digital, video, and print content. Complete and review advertising and promotional activity contracts to reserve advertising space and understand and act on the responsibilities of an advertiser/promoter. Develop and execute strategic marketing plans around company events, including identify target audiences, create promotional campaigns, manage budgets, select venues, coordinate with vendors, and analyze post-event data to measure success and identify areas for improvement. Manage and update webpages and blog posts using CMS. Manage external web master page to make significant updates as needed and provide support to employee users. Review social media content on each platform including LinkedIn, Facebook, Instagram, YouTube, and Google to engage followers and provide training to employee users. Collaborate with the HR team to develop and implement recruitment marketing strategies, create engaging job postings and marketing materials to attract top talent, and utilize various channels, including social media, to promote the company as an employer of choice. Drive the firm's brand strategy, including potentially redefining and reimagining current brand strategy. Develop and send news releases to media outlets serving as Firm Liaison to media inquiry. Perform other job-related duties as assigned. Our ideal candidate will have: Bachelor's degree in marketing, communications, business administration, or public relations preferred 7 - 8 years of progressive marketing experience 3 years of leadership and management experience Experience with Adobe Illustrator, Photoshop, Microsoft Office (Word and PowerPoint), Constant Contact, and Wordpress Enjoy the great benefits at Hawkins Ash CPAs such as generous PTO; 401k match; health, dental, vision, and life insurance; wellness programs; flexible work-life balance; and so much more! This is a great opportunity to join an amazing team!