GoFormz
GoFormz | Digital Marketing Designer | san diego, ca
GoFormz, San Diego, California, United States,
The Marketing Designer, oversees the development and production of video and design assets for the GoFormz website, field marketing resources, sales enablement content, and design assets for product and content marketing programs. The marketing manager is also responsible for regularly contributing to GoFormz content programs.
ResponsibilitiesMaintain design compliance and cohesion, company-wideEvolve brand assets alongside the GoFormz product and proactively work to refine and modernize GoFormz brand assets (e.g. deck templates, logos, brand colors, etc.)Improve marketing site accessibility in adherence to ADA standardsDevelop and produce content that accurately reflects the GoFormz brandCollaborate with account managers to produce sales enablement resourcesWrite, produce, and edit videos to showcase the GoFormz product and increase brand awarenessIdeate and produce customer testimonial videos in support of social proof initiativesCollaborate with members of the Product team to ensure the GoFormz marketing site and platform share a cohesive design that reflects brand identityContribute to the GoFormz blog as needed (occasionally write short-form content)Design and produce field marketing materials (booth, video, etc.)Develop and maintain designs for social media, peer review listings, and app marketplacesDevelop componentized design templates and assets for web developmentOversee web development’s implementation of designs to production
QualificationsProficient in Adobe Creative Suite, including Premiere and After EffectsProficient in Figma, or similar design toolExcellent written communication skillsAttention to detailBachelor’s Degree in marketing or related field4+ years of experience in digital media marketing
ResponsibilitiesMaintain design compliance and cohesion, company-wideEvolve brand assets alongside the GoFormz product and proactively work to refine and modernize GoFormz brand assets (e.g. deck templates, logos, brand colors, etc.)Improve marketing site accessibility in adherence to ADA standardsDevelop and produce content that accurately reflects the GoFormz brandCollaborate with account managers to produce sales enablement resourcesWrite, produce, and edit videos to showcase the GoFormz product and increase brand awarenessIdeate and produce customer testimonial videos in support of social proof initiativesCollaborate with members of the Product team to ensure the GoFormz marketing site and platform share a cohesive design that reflects brand identityContribute to the GoFormz blog as needed (occasionally write short-form content)Design and produce field marketing materials (booth, video, etc.)Develop and maintain designs for social media, peer review listings, and app marketplacesDevelop componentized design templates and assets for web developmentOversee web development’s implementation of designs to production
QualificationsProficient in Adobe Creative Suite, including Premiere and After EffectsProficient in Figma, or similar design toolExcellent written communication skillsAttention to detailBachelor’s Degree in marketing or related field4+ years of experience in digital media marketing