Aptimized
Aptimized | Marketing Manager | united states
Aptimized, New York, New York, United States,
Job Title:
Marketing ManagerLocation: Wayne, NJJob Type:
Full-Time
About Us:Aptimized is a fast-growing company dedicated to delivering innovative products and services that meet the needs of our diverse clientele. We are seeking a highly skilled Marketing Manager with 5 years of experience to drive strategic marketing initiatives, manage trade shows, and contribute to overall brand growth. If you’re a creative, results-driven individual with experience in event marketing and digital tools like SEMrush, Adobe and HubSpot we’d love to have you on our team.Position Overview:As the Marketing Manager, you will be responsible for overseeing and executing a wide range of marketing activities, with a particular focus on event marketing, trade show setup, and digital strategy. You will work closely with cross-functional teams to ensure that our marketing initiatives are impactful and align with business objectives. Your role will also involve data-driven decision-making, tracking campaign performance, and optimizing strategies to maximize ROI.Key Responsibilities:Trade Show & Event Management:Lead the planning, coordination, and execution of trade shows, conferences, and industry events.Handle all aspects of trade show setup, including booth design, logistics, staffing, and materials.Work closely with external vendors and suppliers to ensure event materials are produced on time and meet company standards.Oversee event budgets and ensure the efficient use of resources to maximize event ROI.Marketing Strategy & Campaigns:Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.Coordinate and execute multi-channel marketing campaigns, including digital, print, email, and social media.Collaborate with internal teams (sales, product, and design) to ensure that campaigns are aligned with company objectives.Digital Marketing & SEM Strategy:Manage and optimize digital marketing strategies, leveraging tools like SEMrush to track SEO, paid search, and content performance.Perform keyword research, competitive analysis, and content optimization to enhance organic search results.Track digital marketing KPIs and generate reports to evaluate the effectiveness of campaigns.Content Development & Branding:Oversee the creation of marketing materials for trade shows, digital campaigns, and customer communications, ensuring consistency in messaging and branding.Collaborate with the design team to create compelling content, including brochures, banners, presentations, and digital assets.Analytics & Reporting:Monitor and analyze campaign performance, using data and insights to adjust marketing strategies.Provide detailed reports on the success of trade shows, marketing campaigns, and digital activities, including lead generation and conversion metrics.Use tools like Google Analytics, SEMrush, and others to refine strategies based on performance data.Collaboration & Teamwork:Work closely with sales, product, and executive teams to align marketing initiatives with business goals.Foster positive relationships with external partners, vendors, and stakeholders.Qualifications:5+ years of experience in marketing, with at least 2 years of experience managing trade show setups and event marketing.Proven experience with digital marketing tools, including HubSpot, SEMrush (SEO, PPC, and competitive analysis).Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.Excellent communication skills (both written and verbal) with a keen eye for detail.Ability to work independently and as part of a team in a fast-paced environment.Strong understanding of brand development and marketing strategies.Proficiency in Microsoft Office Suite and other marketing-related tools (e.g., email marketing platforms, social media management tools).Preferred Skills:Experience in B2B marketing or in an industry-related field.Familiarity with CRM tools (e.g., Salesforce, HubSpot). HubSpot certification a PLUS!Knowledge of digital advertising platforms (Google Ads, LinkedIn Ads, etc.).Graphic design experience or familiarity with design tools (e.g., Canva, Adobe Creative Suite).How to Apply:If you're a strategic thinker with a passion for marketing, event management, and digital optimization, we’d love to hear from you! Please submit your resume, a cover letter, and any relevant portfolio or work samples that showcase your marketing expertise.
Marketing ManagerLocation: Wayne, NJJob Type:
Full-Time
About Us:Aptimized is a fast-growing company dedicated to delivering innovative products and services that meet the needs of our diverse clientele. We are seeking a highly skilled Marketing Manager with 5 years of experience to drive strategic marketing initiatives, manage trade shows, and contribute to overall brand growth. If you’re a creative, results-driven individual with experience in event marketing and digital tools like SEMrush, Adobe and HubSpot we’d love to have you on our team.Position Overview:As the Marketing Manager, you will be responsible for overseeing and executing a wide range of marketing activities, with a particular focus on event marketing, trade show setup, and digital strategy. You will work closely with cross-functional teams to ensure that our marketing initiatives are impactful and align with business objectives. Your role will also involve data-driven decision-making, tracking campaign performance, and optimizing strategies to maximize ROI.Key Responsibilities:Trade Show & Event Management:Lead the planning, coordination, and execution of trade shows, conferences, and industry events.Handle all aspects of trade show setup, including booth design, logistics, staffing, and materials.Work closely with external vendors and suppliers to ensure event materials are produced on time and meet company standards.Oversee event budgets and ensure the efficient use of resources to maximize event ROI.Marketing Strategy & Campaigns:Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.Coordinate and execute multi-channel marketing campaigns, including digital, print, email, and social media.Collaborate with internal teams (sales, product, and design) to ensure that campaigns are aligned with company objectives.Digital Marketing & SEM Strategy:Manage and optimize digital marketing strategies, leveraging tools like SEMrush to track SEO, paid search, and content performance.Perform keyword research, competitive analysis, and content optimization to enhance organic search results.Track digital marketing KPIs and generate reports to evaluate the effectiveness of campaigns.Content Development & Branding:Oversee the creation of marketing materials for trade shows, digital campaigns, and customer communications, ensuring consistency in messaging and branding.Collaborate with the design team to create compelling content, including brochures, banners, presentations, and digital assets.Analytics & Reporting:Monitor and analyze campaign performance, using data and insights to adjust marketing strategies.Provide detailed reports on the success of trade shows, marketing campaigns, and digital activities, including lead generation and conversion metrics.Use tools like Google Analytics, SEMrush, and others to refine strategies based on performance data.Collaboration & Teamwork:Work closely with sales, product, and executive teams to align marketing initiatives with business goals.Foster positive relationships with external partners, vendors, and stakeholders.Qualifications:5+ years of experience in marketing, with at least 2 years of experience managing trade show setups and event marketing.Proven experience with digital marketing tools, including HubSpot, SEMrush (SEO, PPC, and competitive analysis).Strong project management skills, with the ability to juggle multiple tasks and meet deadlines.Excellent communication skills (both written and verbal) with a keen eye for detail.Ability to work independently and as part of a team in a fast-paced environment.Strong understanding of brand development and marketing strategies.Proficiency in Microsoft Office Suite and other marketing-related tools (e.g., email marketing platforms, social media management tools).Preferred Skills:Experience in B2B marketing or in an industry-related field.Familiarity with CRM tools (e.g., Salesforce, HubSpot). HubSpot certification a PLUS!Knowledge of digital advertising platforms (Google Ads, LinkedIn Ads, etc.).Graphic design experience or familiarity with design tools (e.g., Canva, Adobe Creative Suite).How to Apply:If you're a strategic thinker with a passion for marketing, event management, and digital optimization, we’d love to hear from you! Please submit your resume, a cover letter, and any relevant portfolio or work samples that showcase your marketing expertise.