Spectrum Reach
Spectrum Reach | Sr. Salesforce Marketing Data Analyst | charlotte, nc
Spectrum Reach, Charlotte, North Carolina, United States,
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to advance our Customer Journey from beginning to end Translate and implement business requirements in marketing automation platforms Partner with Salesforce CRM team and platform vendors(D&B RevUp, Validity, salesforce, Comsol, and more) to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns Monitor and/or implement cross-channel lifecycle journeys and campaign operations to enhance the 360 view of carious client segments programs Design and configure journeys using activities within Journey Builder Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis Conduct in depth database management for list building, data hygiene, and data enrichment activities Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC Manage API integrations Track and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team members In partnership with the Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics. Build and manage strong working relationships with marketing, sales and cross-functional team to create the best-in-class customer journey experience for clients. Advanced analytics and reporting experience required IT-based marketing experience is required and the ability to understand how to connect martech systems Identify and manage external partnerships as required. Provide guidance + coaching to team Support leadership with budget management Perform other duties as assigned.
QUALIFICATIONS
Fluency in marketing automation and personalization platforms such as Salesforce, Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred) Fluent in Alteryx and advanced platforms Good knowledge JavaScript and AMPScript to support personalization efforts Knowledge of Audience Management, DMP’s and/ or CDP’s a plus Good communication skills along with skills for documentation and scoping, defining, and managing work Strong independent project management skills Strong organizational and time management skills Lead nurturing experience a plus Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus Google Analytics proficiency is a plus UX Design knowledge a plus Proficiency in Microsoft Office suite, especially Excel. Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing. Strong communication and collaboration skills Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines Experience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation. Demonstrated track record of translating and analyzing data trends and insights into compelling strategies
PREFERRED QUALIFICATIONS
Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Action-oriented and results-focused; loving what you do directly impacts achieving client’s goals and sales goals Ability to influence without authority across functions and business groups Creative problem-solver; ability to navigate obstacles and find new solutions Ability to work with a high level of autonomy, self-directed and motivated Understanding of Spectrum Reach goals, objectives and cross-functional teams Experience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead Generation Knowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits Creative writing skills
EDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATION REQUIRMENTS
Marketing experience with brand management background preferred (3-5 yrs) Advanced Analytics Experience (2-3 yrs) Exposure to IT/MarTech (2-3 yrs) Proficiency in Salesforce (2-3 yrs)
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to advance our Customer Journey from beginning to end Translate and implement business requirements in marketing automation platforms Partner with Salesforce CRM team and platform vendors(D&B RevUp, Validity, salesforce, Comsol, and more) to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns Monitor and/or implement cross-channel lifecycle journeys and campaign operations to enhance the 360 view of carious client segments programs Design and configure journeys using activities within Journey Builder Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis Conduct in depth database management for list building, data hygiene, and data enrichment activities Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC Manage API integrations Track and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team members In partnership with the Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics. Build and manage strong working relationships with marketing, sales and cross-functional team to create the best-in-class customer journey experience for clients. Advanced analytics and reporting experience required IT-based marketing experience is required and the ability to understand how to connect martech systems Identify and manage external partnerships as required. Provide guidance + coaching to team Support leadership with budget management Perform other duties as assigned.
QUALIFICATIONS
Fluency in marketing automation and personalization platforms such as Salesforce, Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred) Fluent in Alteryx and advanced platforms Good knowledge JavaScript and AMPScript to support personalization efforts Knowledge of Audience Management, DMP’s and/ or CDP’s a plus Good communication skills along with skills for documentation and scoping, defining, and managing work Strong independent project management skills Strong organizational and time management skills Lead nurturing experience a plus Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus Google Analytics proficiency is a plus UX Design knowledge a plus Proficiency in Microsoft Office suite, especially Excel. Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing. Strong communication and collaboration skills Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines Experience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation. Demonstrated track record of translating and analyzing data trends and insights into compelling strategies
PREFERRED QUALIFICATIONS
Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Action-oriented and results-focused; loving what you do directly impacts achieving client’s goals and sales goals Ability to influence without authority across functions and business groups Creative problem-solver; ability to navigate obstacles and find new solutions Ability to work with a high level of autonomy, self-directed and motivated Understanding of Spectrum Reach goals, objectives and cross-functional teams Experience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead Generation Knowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits Creative writing skills
EDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATION REQUIRMENTS
Marketing experience with brand management background preferred (3-5 yrs) Advanced Analytics Experience (2-3 yrs) Exposure to IT/MarTech (2-3 yrs) Proficiency in Salesforce (2-3 yrs)