Social Media Coordinator

Job Summary We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of digital marketing trends, content creation, and relationship management to successfully promote our products and services across various social media channels. Responsibilities Develop and execute social media marketing strategies to increase brand awareness and engagement. Create compelling content for various platforms including Facebook, Instagram, Twitter, and LinkedIn. Utilize tools such as Hootsuite for scheduling posts and managing social media accounts efficiently. Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening. Collaborate with the marketing team to align social media efforts with overall marketing campaigns. Conduct proofreading of all content to ensure accuracy and adherence to brand guidelines. Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly. Build and maintain relationships with influencers and online communities to enhance brand visibility. Stay updated on industry trends, best practices in e-commerce, and digital marketing innovations. Skills Proficiency in Adobe Illustrator for creating visually appealing graphics. Strong relationship management skills to foster connections with customers and partners. Experience in digital marketing with a focus on content creation that resonates with target audiences. Familiarity with e-commerce platforms and their integration into social media strategies. Ability to stigmatise negative feedback constructively while promoting positive interactions online. Excellent proofreading skills with a keen eye for detail in written communication. Knowledge of social listening techniques to gauge audience sentiment effectively. A passion for staying current with social media trends and emerging technologies. Join us in this exciting opportunity to shape our brand's voice across digital platforms while contributing to a collaborative team environment