Content Marketing Specialist Job at WTW inc. in Raleigh

Content Summary: Content Marketing Specialist at Raleigh, for WTW inc. Description We’re seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team. A keen eye for detail will be required to follow content guidelines for multiple brands and products. This role is a great opportunity to gain valuable hands-on experience in a fast-paced creative environment while working with some of the nation’s top insurance providers. This role has a hybrid schedule with in-office days on Tuesdays and Thursdays. Summary of Responsibilities for Content Marketing Specialist: ● Work with the Content Director, Content Marketing Specialists, creative team, and internal marketing teams to develop content to support the overall business strategy. ● Write marketing assets including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more. ● Write ad copy with clear, quantifiable calls-to-action for clients and prospects. ● Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams. ● Understand the consumer’s needs and develop effective communications that turn visitors into customers. ● Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals. ● Communicate individual priorities, issues, and performance to the Director and Content Team regularly. ● Partner with Content Director and Content Marketing Specialists to address all requests on scope and on time. ● Utilize data to inform content direction, putting performance as the paramount priority. Qualifications ● Bachelor's degree or equivalent experience in English, Journalism, Business, Marketing, or related fields. ● Excellent verbal and written communication skills, interpersonal skills, and positive attitude. ● 3-5+ years of content development or marketing experience in a professional setting. ● Ability to read and write in Spanish is a plus, but not required. ● Must work well with others, as well as independently. ● Ability to adapt writing tone and style based on a particular brand or audience. ● Basic understanding of content management systems (CMS) and project management tools such as Umbraco, WordPress, JIRA, Outlook, and others. ● Ability to multitask, hit tight due dates, and be resourceful in a fast-paced environment. ● Direct-to-consumer and performance marketing experience is preferred. T RANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)